Sony TVs are finally back in South Africa, through retail partners
Incredible Connection and Hifi-Corp. Several years after Sony Electronics
pulled out of TV distribution in SA, it has announced the arrival of its
high-end LED and OLED TVs this month.
“The South African market is extremely important to us,” says
Shuichi Mugitani, head of marketing for Sony Middle East and Africa.
The new 2020 lineup is fitted with Sony’s innovative Voice Search and
premium large screens, using Sony’s new Picture Processor X1 Ultimate.
Sony’s new lineup of TVs comprises the A8H, X90H, X75H and X80H 4K
models. The range is engineered to optimise the viewing experience by
delivering 4K resolution on premium large screens. The lineup is equipped with
the Android 9 Pie smart TV platform, powered by Sony’s proprietary
software.
“This technology promises to deliver all the elements that Sony has
kept at the core of its development process, namely a personalised, immersive
and true-to-life viewing experience,” says Mugitani.
Picture Processor X1 Ultimate produces clear and precise picture
quality, offering an enhanced experience. Additionally, Sony’s Triluminos
Display reproduces the subtle nuances of colour, light and gradation from video
lens to living room, offering more shades of red, green and blue.
The range also features Netflix Calibrated Mode, which delivers
studio-quality Netflix content. Each of the new models features a new Immersive
Edge design concept that adopts a minimalist, noiseless stand located at the
edge of the screen.
Sony’s original UI menus and voice controls have also been enhanced for
better daily use. Expanded voice control functions enable viewers to enjoy live
TV, apps and connected devices, hands-free.
The new TV lineup also offers
a new sound experience. With Dolby Atmos, sound comes from above as well as
from the sides, which provides more realism for an immersive sound experience.
The viewers can hear a precise and high-quality audio, thanks to the speakers behind the screen of
A8H Series, which emit powerful and clear sound. In the X950H Series, sound positioning
tweeters around the screen precisely control sound placement, to beautifully
match picture and clear sound.
The range offers easy connectivity to most devices with Google Home compatibility, which enables viewers to simply voice-command their TV to perform actions, including cast and control videos from YouTube or change the channel or volume. Apple HomeKit and AirPlay, as well as Google Home support, seamlessly Apple and Android devices with Sony’s TVs for esmart home management and content streaming.
Read more on the next page about the specs of the new TVs.
Pages: 1 2
