According to comScore’s latest overview of online display advertising in the United States, nearly 1.1 trillion display adverts were served to Internet users during the first quarter of 2011. Of this, Facebook accounted for 346 billion impressions ‚ just over a third.
comScore has released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix. It indicated that nearly 1.11 trillion display ads were delivered to U.S. Internet users during that quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered.
‚The U.S. online display advertising market maintained its strong momentum from last year with a terrific first quarter,‚ said Jeff Hackett, comScore executive vice president. ‚We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display, numbers which underscore just how large and vibrant the online medium has become. And it’s not just about the volume but about the quality of the advertising experience that can be delivered as we see continued investment in compelling, high-quality creative that helps cultivate long-term brand equity.‚
Facebook Ranks as Top Display Ad Publisher in Q1 2011
Popular social networking site Facebook.com led all online publishers in Q1 2011 with 346 billion display ad impressions, representing 31.2 percent market share. Facebook’s market share has increased 15 percentage points from 16.2 percent in Q1 2010. Yahoo! Sites ranked second during the most recent quarter with 112 billion impressions (10.1 percent), followed by Microsoft Sites with 54 billion impressions (4.8 percent) and AOL, Inc. with 33 billion impressions (3.0 percent).
Top 10 U.S. Online Display Ad* Publishers Q1 2011 Total U.S. ‚ Home/Work/University Locations Source: comScore Ad Metrix
Total Display Ad Impressions (MM)
Share of Display Ad Impressions
Total Internet : Total Audience
Fox Interactive Media
*Display ads include static and rich media ads: excludes video ads, house ads and very small ads (< 2,500 pixels in dimension) AT&T Ranks as Top Display Advertiser in Q1 2011 AT&T ranked as the top online display advertiser in the first quarter with 19.5 billion impressions, accounting for 1.8 percent of display ads. Experian Interactive ranked second with 16.6 billion impressions (1.5 percent), followed by Scottrade ranked third with 11.2 billion (1.0 percent) and Intuit with 11 billion (1.0 percent). Groupon entered the top ten display advertisers at #7 with 7.7 billion impressions (0.7 percent). Top 10 U.S. Online Display Advertisers Q1 2011 Total U.S. ‚ Home/Work/University Locations Source: comScore Ad Metrix Total Display Ad Impressions (MM) Share of Display Ad Impressions Total Internet 1,110,448,112 100.0% AT&T Inc. 19,467,236 1.8% Experian Interactive 16,635,360 1.5% Scottrade, Inc. 11,225,895 1.0% Intuit Inc. 10,980,711 1.0% Verizon Communications Inc. 9,687,999 0.9% Netflix, Inc. 8,787,348 0.8% Groupon 7,681,414 0.7% Toyota Motor Corporation 7,043,887 0.6% Progressive Corporation 6,773,297 0.6% Weight Watchers International, Inc. 6,425,473 0.6% Additional findings from Q1 2011 include: