Recent research has found that AI has the potential to double the growth rate of the South African economy. Even though this is great news, it is worrying for many employees as they begin to wonder if they will be replaced by a robot, says ROB JARDINE, Head, Research and Solutions at the NeuroLeadership Institute South Africa.
Last year, research by Accenture and the Gordon Institute of Business Science (GIBS) posited that artificial intelligence (AI) had the potential to double the growth rate of the South African economy and boost rates of profitability by an average of 38 percent by 2035. This is great news for South African businesses of course, but an AI-dominated landscape brings with it multiple ethical and social issues, including the problem of a labour force that feels redundant and whose skills may be no longer needed.
AI will undoubtedly change the world of work, just as the Industrial Revolution did in the 1700s and 1800s. Certain jobs will become obsolete, as intelligent machines will be able to complete tasks quicker and more accurately than humans. New roles will also be created – jobs that we haven’t even thought about yet. AI will be the biggest disruptor the business world has seen in over two centuries. It is little wonder, then, that people are already starting to get jittery about the possibility of being replaced by, or working with, a robot in the near future.
Why we see AI as a threat
Neuroscience, which focuses on how the brain works, has some valuable insights into precisely why AI is perceived as such a threat by the workforce. As social animals, our desire to be part of a herd – in this case a company – is hardwired into our brains, an evolutionary remnant of when physical survival depended on safety in numbers. Any sense of social exclusion, therefore, is felt as a danger to our very existence, and our brain is consequently sensitive to this trigger in our social environments.
Feeling excluded is one of the five social triggers that is interpreted by the brain as a result of its central organising principal: to minimize danger and maximise reward. These triggers can put our brains into a threat or reward state that has an effect on our capacity to solve problems, make decisions and collaborate. AI is particularly threatening because it can be triggered by all five areas of human social experience: Status, Certainty, Autonomy, Relatedness, and Fairness (SCARF ®).
AI threatens an employee’s Status, as their value in the workplace and as a productive member of society comes into question. Certainty is no longer guaranteed, as the future is unpredictable and employees wonder whether they will even have a job in the next five years. With AI encroaching on the workplace, employees feel as though they are losing their Autonomy because they cease to feel in control and think that they may not have options. Their Relatedness is threatened as they believe that they don’t belong anymore and are not sure which group they may belong to in the future. Finally, a sense of Fairness is triggered in employees as they feel as though they may not be treated equally.
One of the worst effects of being in a threatened state is that people are not open to change because the brain has less access to long-term memory and its capacity to think rationally and make decisions is reduced. This is because the brain is in a flight-or-flight survival mode, and so does not prioritise these actions. People are consequently also unable to see AI as something that could allow them the space to be more innovative, explore a new career, or give them more free time.
This brain state also affects the control of self-defeating behaviour; for example, an employee in a threatened state could stop being collaborative with their colleagues, procrastinate in their work, and have lower capacity to solve problems. None of this behaviour is conducive to doing business or ensuring a productive workforce.
Cultivating a growth mindset in employees
As AI becomes more of a permanent fixture in companies, employers should start focusing on fostering a growth mindset in their employees, so that they welcome the change that AI will bring, rather than fearing it. This mindset, pioneered by the work of Dr Carol Dweck, is based on whether employees believe that their abilities are finite or if they can be developed. If they do believe that their ability can be developed, then they will be inspired by the change and look forward to it as an opportunity to grow.
We must also remember that, with the dawn of the age of AI, human qualities become far more valuable. AI machines cannot truly collaborate and adjust their behaviour in relation to others’ actions. They do not have the same degree of social intelligence, and cannot become leaders. AI machines also lack business acumen and are unable to transfer their ‘skills’ from one industry to another. All these qualities, even in the age of AI, will still be a vital aspect of ensuring a prosperous society and thriving economy.
Entrepreneurship provides a solution
It is undeniable, however, that many South African’s jobs will become obsolete or change as AI becomes more of a permanent fixture in the workplace. The significant portion of SA’s workforce that is unskilled or semi-skilled will most likely be the first to be replaced by machines that will be able to do the work more efficiently. This will place pressure on individuals to change how they approach work and possibly to seek work in other sectors. However, this is no different to how jobs have evolved in the past. The introduction of more efficient farming technology a few centuries ago, for example, meant fewer people were needed to farm the land and so more workers were able to take up roles in other industries where there were labour shortages.
But with every door that AI closes to the workforce, another one opens – in this case, entrepreneurship. AI will make entrepreneurship an even more sought-after skill in the SA economy, as it focuses on innovation, provides employment opportunities, and has significant social impact. Entrepreneurship also gives individuals a sense of belonging, as being productive members of society provides Status, Certainty, Autonomy, and a sense of Relatedness and Fairness. People are able to elevate their level of contribution, they have more certainty and autonomy in their own work in an entrepreneurial setting, and can develop a more individualised sense of belonging by being able to gain as much as they contribute. This sense of belonging means that people are performing at their best, as they do not feel threatened by a change that may seem out of their control.
Of course, in order to retain employees, it is not feasible to ask them to set up their own shops. However, as employers, we can look at the ways that we define and integrate current employment when the machines join us in the workforce. By allowing employees more autonomy and control in the way they do and view their work, we can put them in a better brain state, as it plays to their social drivers. In most industries where the impact of machines will become more prominent, this is already being done in the advancement of the gig economy.
In conclusion, then, AI is definitely set to change our workforce in the next few decades, but not all these changes will be threatening. It is up to employers to ensure that their employees realise this by playing to the social domains that trigger the brain, so that every individual can continue to perform optimally, learn new skills, and work towards their future roles in stimulating our economy. If we are able to do this, we will ensure our brains will be at their best to face and embrace this change.
In a world that is becoming more mechanistic, it is our ability to be aware of our social surroundings that both sets us apart, and allows us to never fear a robot taking our job.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.