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What it takes to make it as a start-up in SA

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While South African start-ups have the talent and drive to operate and compete in the global market, the failure rate of start-ups within their first year is truly staggering. The fundamental question therefore remains, what does it actually take to make it, asks DANIEL SCHWARTZKOPFF of DataProphet.

Daniel Schwartzkopff – Commercial Director and Co-Founder of Cape Town-based start-up and machine learning specialists, DataProphet – refers to the 2016 report, ‘The Small, Medium and Micro Enterprise Sector of South Africa’. Commissioned by the Small Enterprise Development Agency, the report highlights the growing concern related to risks that threaten the existence of SMMEs.

“This threat is supported by multiple reports and statements by leadership such as that of South African Minister of Trade and Industry, Rob Davies, who in 2013 noted that five out of seven new small businesses started in South Africa fail within their first year.”

“The Global Entrepreneurship Monitor (GEM) also found that the survival rate for start-ups is low and that opportunities for entrepreneurial activity appear to be at their lowest in developing countries.”

Schwartzkopff, who was just 19 years old when he first became involved in the establishing successful start-ups, notes there are a number of local and international hurdles entrepreneurs need to be prepared for on their journey.

His biggest piece of advice is to have a defined goal and a revenue strategy from day one.

“While selling the potential of your dream may open a door or two, having solid figures and a realistic plan to back it up will get you far further.”

He says, “Luckily, age is not as much of a barrier as it once was. There were times when young founders and directors would be quickly overlooked for their more experienced counterparts.”

“There has been a really positive shift in this regard, especially in the international start-up environment, where successful young business owners and entrepreneurs are recognised as being on top of their game and able to hold their own in a room full of clients or investors – sometimes double their age.”

If you have your sights set on entering the international playing field, Schwartzkopff – who spends part of his time in the US working with DataProphet’s Silicon Valley-based clientele – emphasises that the most difficult thing really is to get your foot in the door.

“Taking your start-up to a global level means that you have to make connections and get new clients from a region which may be completely new to you.”

“This is one of the hardest things you can do considering that this requires a permanent presence and a clear strategy of how to compete with existing competition who have already made a name for themselves – this takes time and can definitely not be rushed.”

“In addition, you need strong planning and networking skills as well as the ability to sell yourself, your business and the innovation which you are able to offer,” he says.

DataProphet, which was founded in 2013, recently entered into an investment partnership with one of the country’s top global investment and private equity groups – Yellowwoods Capital Holdings.

Schwartzkopff notes that, “Not only is this investment testament to the team’s hard work but it still allows us the freedom to do what we do best.”

He explains that while local tech start-ups are “up there” with the best in the world, it is difficult to find a potential investor and even more difficult to find the right one. “Spending a bit more time and effort to ensure the right fit however, is definitely worth it.”

“A priority for many upcoming start-ups, securing investment is often a source of frustration and worry. The landscape is limited in South Africa and it is easy to be tempted to accept your first offer,” Schwartzkopff explains.

He advises that entrepreneurs spend some time talking to others who have been in the same position and set out a clear vision of what is needed from an investor including their level of involvement in the day-to-day running of the business and their cultural fit with the organisation.

“Do your investors share your vision? Do they understand your business and your brand? Cultural fit should be a major deciding factor when considering an investor,” he says.

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Bring your network with you

At last week’s Critical Communications World, Motorola unveiled the LXN 500 LTE Ultra Portable Network Infrastructure. It allows rescue personal to set up dedicated LTE networks for communication in an emergency, writes SEAN BACHER.

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In the event of an emergency, communications are absolutely critical, but the availability of public phone networks are limited due to weather conditions or congestion.

Motorola realised that this caused a problem when trying to get rescue personnel to those in need and so developed its LXN 500 LTE Ultra Portable Network Infrastructure. The product is the smallest and lightest full powered broadband network to date and allows the first person on the scene to set up an LTE network in a matter of minutes, allowing other rescue team members to communicate with each other.

“The LXN 500 weighs six kilograms and comes in a backpack with two batteries. It offers a range of 1km and allows up to 100 connections at the same time. However, in many situations the disaster area may span more than 1km which is why they can be connected to each other in a mesh formation,” says Tunde Williams, Head of Field and Solutions Marketing EMEA, Motorola Solutions.

The LXN 500 solution offers communication through two-way radios, and includes mapping, messaging, push-to-talk, video and imaging features onboard, thus eliminating the need for any additional hardware.

Data collected on the device can then be sent through to a central control room where an operator can deploy additional rescue personnel where needed. Once video is streamed into the control room, realtime analytics and augmented reality can be applied to it to help predict where future problem points may arise. Video images and other multimedia can also be made available for rescuers on the ground.

“Although the LXN 500 was designed for the seamless communications between on ground rescue teams and their respective control rooms, it has made its way into the police force and in places where there is little or no cellular signal such as oil rigs,” says Williams.

He gave a hostage scenario: “In the event of a hostage situation, it is important for the police to relay information in realtime to ensure no one is hurt. However the perpetrators often use their mobile phones to try and foil any rescue attempts. Should the police have the correct partnerships in place they are able to disable cellular towers in the vicinity, preventing any in or outgoing calls on a public network and allowing the police get their job done quickly and more effectively.”

By disabling any public networks in the area, police are also able to eliminate any cellular detonated bombs from going off but still stay in touch with each other he says.

The LXN 500 offers a wide range of mission critical cases and is sure to transform communications and improve safety for first responders and the people they are trying to protect.

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Kaspersky moves to Switzerland

As part of its Global Transparency Initiative, Kaspersky Lab is adapting its infrastructure to move a number of core processes from Russia to Switzerland.

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This includes customer data storage and processing for most regions, as well as software assembly, including threat detection updates. To ensure full transparency and integrity, Kaspersky Lab is arranging for this activity to be supervised by an independent third party, also based in Switzerland.

Global transparency and collaboration for an ultra-connected world

The Global Transparency Initiative, announced in October 2017, reflects Kaspersky Lab’s ongoing commitment to assuring the integrity and trustworthiness of its products. The new measures are the next steps in the development of the initiative, but they also reflect the company’s commitment to working with others to address the growing challenges of industry fragmentation and a breakdown of trust. Trust is essential in cybersecurity, and Kaspersky Lab understands that trust is not a given; it must be repeatedly earned through transparency and accountability.

The new measures comprise the move of data storage and processing for a number of regions, the relocation of software assembly and the opening of the first Transparency Center.

Relocation of customer data storage and processing

By the end of 2019, Kaspersky Lab will have established a data center in Zurich and in this facility, will store and process all information for users in Europe, North America, Singapore, Australia, Japan and South Korea, with more countries to follow. This information is shared voluntarily by users with the Kaspersky Security Network (KSN) an advanced, cloud-based system that automatically processes cyberthreat-related data.

Relocation of software assembly

Kaspersky Lab will relocate to Zurich its ‘software build conveyer’ — a set of programming tools used to assemble ready to use software out of source code. Before the end of 2018, Kaspersky Lab products and threat detection rule databases (AV databases) will start to be assembled and signed with a digital signature in Switzerland, before being distributed to the endpoints of customers worldwide. The relocation will ensure that all newly assembled software can be verified by an independent organisation and show that software builds and updates received by customers match the source code provided for audit.

Establishment of the first Transparency Center

The source code of Kaspersky Lab products and software updates will be available for review by responsible stakeholders in a dedicated Transparency Center that will also be hosted in Switzerland and is expected to open this year. This approach will further show that generation after generation of Kaspersky Lab products were built and used for one purpose only: protecting the company’s customers from cyberthreats.

Independent supervision and review

Kaspersky Lab is arranging for the data storage and processing, software assembly, and source code to be independently supervised by a third party qualified to conduct technical software reviews. Since transparency and trust are becoming universal requirements across the cybersecurity industry, Kaspersky Lab supports the creation of a new, non-profit organisation to take on this responsibility, not just for the company, but for other partners and members who wish to join.

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