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How tech has taken printing into new era

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Printing technology has made significant strides in recent years. Designed to provide consumers with a more convenient, efficient, and eco-friendly user experience, the print industry is buzzing with the latest innovations, writes Timothy Thomas, Consumer Channel Sales Manager at Epson SA.

Technology is constantly evolving to meet growing market needs and improving how people accomplish tasks – whether at home or in the office – and the print industry is no exception. From systems designed to help users save money on monthly overheads, to innovative ideas that contribute towards a greener planet, printing technology has made significant strides in recent years. Here are just four innovations that have recently made a major impact on the printing industry.

  1. Ink tank technology – The introduction of ink tank technology caused a shift in the industry that saw printing for small or home-based business become a great deal more cost-efficient and eco-friendly. This ultra-low-cost printing solution is designed to increase print capacity without compromising on quality, with a variety of ink tank options available on the market. Epson, a leading tech brand across the globe, was the first to introduce its EcoTank ITS printers to South Africa in 2014.

The Epson EcoTank range reduces printing costs by up to 90%, and comes with up to three years’ worth of ink included in each box – that’s the equivalent of up to 60 cartridges worth of ink. With the innovative ink tank systems, users can print as much as 14,000 pages in black and white and 11,200 pages in colour before needing to refill. Users welcomed the move, particularly small business owners relying on bulk-printing solutions.

  1. The rise of 3D printing – Once people mastered the art of two-dimensional printing on flat sheets of paper, the next logical step was of course to create a way to bring those prints to life. Using raw materials such as plastic, metal and glass, 3D printers turn digital files containing 3D data into three-dimension renderings using an innovative ‘layering’ process.

The technology was first introduced in the early 1990s and intended mainly for commercial use, but 3D printers are becoming a lot more affordable to the mainstream market. While their uses are virtually endless, with applications from spare car parts made on demand and architectural design, home furniture, jewellery and novelty items, they could one day even drive the democratisation of industry and their full potential remains to be seen.

  1. Kinder to the environment – Whatever the scale of digital innovation, there will always be a need for hard copy prints in a variety of environments – whether it’s official documents in the workplace or photographs of your favourite family memories at home. However, there are ways to lessen the impact that printing has on the environment without having to do away with it completely.

For instance, the toner found in laser printers uses tiny plastic particles that are heated up to melting point, a process consuming considerable energy, and limits the recyclability of printed material. Ink tank systems are not only a cost-effective solution, but also help conserve the environment by utilising inks that are easy to break down in the recycling process.

In addition, innovative papermaking systems like Epson’s ‘PaperLab’ (not currently available in SA) allow businesses and government offices to recycle waste paper without using water[, where it would ordinarily require about a cup of water to make just a single A4 sheet of paper. The waterless system also allows businesses to produce paper of various sizes, thicknesses, colours and even scents on-site, optimising the paper delivery and purchasing process.

  1. Wi-Fi capabilityPrinters that allow users to connect and print wirelessly are by no means a revelation, but this functionality is still one of the biggest conveniences to happen within the industry. Considering the ubiquity of smart phones and other devices, not to mention the growth in popularity of platforms like Instagram, having a quick and convenient way to print straight from your device makes a world of difference, especially for the busy, on-the-go consumer.

Users can easily connect all their devices to a wireless printer without the use of pesky wires that get in the way, with the added benefit of being able to print from the next room or lounging by the pool across the country. For those who prefer having all their documents, pictures and even event tickets stored on their smart phones in the palm of their hands, wireless printing is one of the greatest innovations to hit the market.

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VoD cuts the cord in SA

Some 20% of South Africans who sign up for a subscription video on demand (SVOD) service such as Netflix or Showmax do so with the intention of cancelling their pay television subscription.

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That’s according to GfK’s international ViewScape survey*, which this year covers Africa (South Africa, Kenya and Nigeria) for the first time.

The study—which surveyed 1,250 people representative of urban South African adults with Internet access—shows that 90% of the country’s online adults today use at least one online video service and that just over half are paying to view digital online content. The average user spends around 7 hours and two minutes a day consuming video content, with broadcast television accounting for just 42% of the time South Africans spend in front of a screen.

Consumers in South Africa spend nearly as much of their daily viewing time – 39% of the total – watching free digital video sources such as YouTube and Facebook as they do on linear television. People aged 18 to 24 years spend more than eight hours a day watching video content as they tend to spend more time with free digital video than people above their age.

Says Benjamin Ballensiefen, managing director for Sub Sahara Africa at GfK: “The media industry is experiencing a revolution as digital platforms transform viewers’ video consumption behaviour. The GfK ViewScape study is one of the first to not only examine broadcast television consumption in Kenya, Nigeria and South Africa, but also to quantify how linear and online forms of content distribution fit together in the dynamic world of video consumption.”

The study finds that just over a third of South African adults are using streaming video on demand (SVOD) services, with only 16% of SVOD users subscribing to multiple services. Around 23% use per-pay-view platforms such as DSTV Box Office, while about 10% download pirated content from the Internet. Around 82% still sometimes watch content on disc-based media.

“Linear and non-linear television both play significant roles in South Africa’s video landscape, though disruption from digital players poses a growing threat to the incumbents,” says Molemo Moahloli, general manager for media research & regional business development at GfK Sub Sahara Africa. “Among most demographics, usage of paid online content is incremental to consumption of linear television, but there are signs that younger consumers are beginning to substitute SVOD for pay-television subscriptions.”

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New data rules raise business trust challenges

When the General Data Protection Regulation comes into effect on May 25th, financial services firms will face a new potential threat to their on-going challenges with building strong customer relationships, writes DARREL ORSMOND, Financial Services Industry Head at SAP Africa.

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The regulation – dubbed GDPR for short – is aimed at giving European citizens control back over their personal data. Any firm that creates, stores, manages or transfers personal information of an EU citizen can be held liable under the new regulation. Non-compliance is not an option: the fines are steep, with a maximum penalty of €20-million – or nearly R300-million – for transgressors.

GDPR marks a step toward improved individual rights over large corporates and states that prevents the latter from using and abusing personal information at their discretion. Considering the prevailing trust deficit – one global EY survey found that 60% of global consumers worry about hacking of bank accounts or bank cards, and 58% worry about the amount of personal and private data organisations have about them – the new regulation comes at an opportune time. But it is almost certain to cause disruption to normal business practices when implemented, and therein lies both a threat and an opportunity.

The fundamentals of trust

GDPR is set to tamper with two fundamental factors that can have a detrimental effect on the implicit trust between financial services providers and their customers: firstly, customers will suddenly be challenged to validate that what they thought companies were already doing – storing and managing their personal data in a manner that is respectful of their privacy – is actually happening. Secondly, the outbreak of stories relating to companies mistreating customer data or exposing customers due to security breaches will increase the chances that customers now seek tangible reassurance from their providers that their data is stored correctly.

The recent news of Facebook’s indiscriminate sharing of 50 million of its members’ personal data to an outside firm has not only led to public outcry but could cost the company $2-trillion in fines should the Federal Trade Commission choose to pursue the matter to its fullest extent. The matter of trust also extends beyond personal data: in EY’s 2016 Global Consumer Banking Survey, less than a third of respondents had complete trust that their banks were being transparent about fees and charges.

This is forcing companies to reconsider their role in building and maintaining trust with its customers. In any customer relationship, much is done based on implicit trust. A personal banking customer will enjoy a measure of familiarity that often provides them with some latitude – for example when applying for access to a new service or an overdraft facility – that can save them a lot of time and energy. Under GDPR and South Africa’s POPI act, this process is drastically complicated: banks may now be obliged to obtain permission to share customer data between different business units (for example because they are part of different legal entities and have not expressly received permission). A customer may now allow banks to use their personal data in risk scoring models, but prevent them from determining whether they qualify for private banking services.

What used to happen naturally within standard banking processes may be suddenly constrained by regulation, directly affecting the bank’s relationship with its customers, as well as its ability to upsell to existing customers.

The risk of compliance

Are we moving to an overly bureaucratic world where even the simplest action is subject to a string of onerous processes? Compliance officers are already embedded within every function in a typical financial services institution, as well as at management level. Often the reporting of risk processes sits outside formal line functions and end up going straight to the board. This can have a stifling effect on innovation, with potentially negative consequences for customer service.

A typical banking environment is already creaking under the weight of close to 100 acts, which makes it difficult to take the calculated risks needed to develop and launch innovative new banking products. Entire new industries could now emerge, focusing purely on the matter of compliance and associated litigation. GDPR already requires the services of Data Protection Officers, but the growing complexity of regulatory compliance could add a swathe of new job functions and disciplines. None of this points to the type of innovation that the modern titans of business are renowned for.

A three-step plan of action

So how must banks and other financial services firms respond? I would argue there are three main elements to successfully navigating the immediate impact of the new regulations:

Firstly, ensuring that the technologies you use to secure, manage and store personal data is sufficiently robust. Modern financial services providers have a wealth of customer data at their disposal, including unstructured data from non-traditional sources such as social media. The tools they use to process and safeguard this data needs to be able to withstand the threats posed by potential data breaches and malicious attacks.

Secondly, rethinking the core organisational processes governing their interactions with customers. This includes the internal measures for setting terms and conditions, how customers are informed of their intention to use their data, and how risk is assessed. A customer applying for medical insurance will disclose deeply personal information about themselves to the insurance provider: it is imperative the insurer provides reassurance that the customer’s data will be treated respectfully and with discretion and with their express permission.

Thirdly, financial services firms need to define a core set of principles for how they treat customers and what constitutes fair treatment. This should be an extension of a broader organisational focus on treating customers fairly, and can go some way to repairing the trust deficit between the financial services industry and the customers they serve.

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