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How hearing aids help keep the brain fit

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Hearing loss accelerates cognitive decline, however research has shown that those who use hearing aids show less of a decline than those who don’t.

Keeping your brain fit so that you can stay sharp, engage socially and participate in professional or volunteer activities is a concept that appeals to a wide range of age groups, from young adults to baby boomers and beyond.  While many strategies for “healthy aging” exist, the newest evidence points to the important role of hearing health in maintaining quality of life long-term.

Hearing Loss & Cognitive Decline

Better hearing starts in the brain. Your brain processes and interprets the sounds your ears receive.  When you have hearing loss, your brain doesn’t receive all the sound information it needs to understand what is being said and spends more energy trying to fill in the blanks. That extra effort can take its toll. A growing body of evidence shows that cognitive decline is significantly accelerated when you have hearing loss and don’t use hearing aids.  As conversations become difficult and exhausting, you may start to withdraw and avoid the social connections that are so important to brain health.

Keeping Your Brain Fit

If you are among the 75% of people with hearing loss who could benefit from hearing aids but are reluctant to take action, the newest research findings may be the powerful motivator you need.  A study published in the prestigious Journal of the American Geriatrics Society found no difference in the rate of cognitive decline between people with no reported hearing loss and people with hearing loss who used hearing aids. In fact, people with hearing loss who wear hearing aids had the same risk for age-related cognitive decline as people without hearing loss.  When you actively use hearing aids, you are more likely to stay socially engaged, one of the primary ways to stimulate your brain. Like any exercise, the mental give-and-take of social interaction helps to keep your brain fit and slow down accelerated cognitive decline.

A “Brain First” Approach

Today’s advanced hearing aid technology takes into consideration the critical role that the brain plays in hearing. For almost 20 years, Oticon researchers at the world renowned Eriksholm Research Centre have focused on a “brain first” approach that carefully processes the speech signal so it is presented to the brain as clearly and accurately as possible. With better sound information, the brain doesn’t have to work as hard to understand what is being said.

Oticon hearing instruments with BrainHearing™ are an excellent example of this “brain first” approach. By giving the brain a clearer, more accurate sound signal, Oticon hearing aids with BrainHearing™ make it easier to understand conversation – even in noise.  The result is a more natural, effortless listening experience.  This means less demanding mental processing throughout the day so you can engage more actively in everyday life.

Easy on the Brain, Easy Connectivity

Oticon Opn™ is the first hearing aid proven to make it easier on the brain. The small, discreet hearing aid improves your ability to understand speech by up to 30%, so you don’t have to work as hard to understand, leaving more mental energy to remember what you hear – so you can communicate easily and stay socially active. Opn processes sound at extreme speed to remove distracting noise, even between words. You can follow conversation even in environments with multiple people speaking, such as crowded restaurants.

The newest BrainHearing solution also connects directly to compatible mobile phones and other external devices so you can stay connected on the go. With just a tap of your fingertips, you can stream audio directly to your hearing aids. Opn is also the world’s first hearing device that is connected to the Internet via the IFTTT network, a web service that automates other web-based functions to make life easier. You can use Opn hearing aids with a growing number of IFTTT-compatible products and services from wake-up notices and sports reports to practical considerations such as low battery alerts and connections to smart home devices.

Tinnitus & Your Brain

Tinnitus – that ringing, buzzing, whistling or other noises in the ear – can disrupt life and interfere with your enjoyment of everyday activities.  Approximately 80% of people experiencing hearing loss also suffer from tinnitus. Hearing aids have proven helpful for people with hearing loss who also experience tinnitus. The explanation is simple. With better hearing, the brain has other external sounds to listen to, making tinnitus less disturbing. Improved hearing also takes away the strain of listening, especially in difficult listening situations, and may help to reduce the stress associated with tinnitus.

Refocusing the Brain

There are many ways to take control of your tinnitus and reduce its impact on your life. A hearing care professional can help you manage your symptoms through education, counseling and sound therapy. Oticon Opn hearing aids with built-in Tinnitus SoundSupport™ can also help you direct your focus away from tinnitus by playing a wide range of relief sounds like white noise and soothing ocean-like sounds. You can adjust the sounds until they give the relief you need — wherever you find yourself needing it.

Hearing Care is Health Care

When it comes to healthy aging, it makes sense to take care of your hearing health, just as you care about the rest of your health. The World Health Organisation estimates that more than 360 million people worldwide suffer from hearing loss. Many of them aren’t aware of it or are putting off treatment. If you’re one of them, you owe it to yourself to visit a hearing care professional for a hearing evaluation. Your future as an active, engaged, healthy person could depend on it.

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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Five key biometric facts

Due to their uniqueness, fingerprints are being used more and more to quickly identify and ensure the security of customers. CLAUDE LANGLEY, Regional Sales Manager, for Africa at HID Global Biometrics, outlines five facts about the technology.

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How many times in a day are you expected to identify yourself? From when you arrive at work you are required to sign in, visiting your bank, receiving healthcare services… The list is endless. When a system knows who you are, you are able to do any number common, everyday activities. Your identity is unique and precious. It is also easily stolen and the target of many hackers across the globe. Technology is constantly evolving alongside the criminal element, always looking for ways to protect data and identity. One such solution happens to be biometrics and it is rapidly gaining traction in our increasingly complex modern world.

Reliable, secure and fundamentally YOU, unique biometric traits such as fingerprints are being used by banks, enterprises and consumers to verify identity. Biometric solutions offer significant identity protection because they use unique biological details to ensure an account is only accessed by the account holder, a door only opened by the owner. Here are five things that are little known about this technology…

  • The uncut identity. Your fingerprint is unique to you. Nobody can use a copy of it to impersonate you. Good technology is capable of scanning down into the layers of the fingertip to differentiate unique elements of a person’s fingerprint, this data is then encrypted and used as a key to unlocking whichever physical or virtual door that the biometric system protects.
  • The living proof. No, there is nothing to the stories of fingerprints being used without their owner’s knowledge or permission. Biometric solutions can use specific variables to determine if the finger used to access the system is that of a present, living person.  A copy or a fake cannot be used to access a cutting-edge biometric solution.
  • Easy and convenient. Queues and documents and paperwork may well be a thing of the past should biometrics take a firmer grip of government and banking systems. The process of registering is easy, and access to identity documents and records is yours alone.
  • Security blanket. A thousand passwords and a hundred post-it notes stuck on walls and drawers.  An excel file with a list of sites and applications and their corresponding passwords, all a thing of the past.  Nobody needs to remember their password with biometrics, they only need to show up.
  • Anywhere is cool. Schools, airports, networks, offices, homes, toilets, banks, libraries, governments, border controls, immigration services, call centres, hospitals and even clubs and pubs – knowing “who” matters and biometrics can quickly and conveniently confirm your identity where needed.

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