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Business mobility drives change

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A recent VMWare report has revealed that companies are beginning the business mobility transformation, shifting at least one core business process to the mobile paradigm.

This was one of the key findings of the new VMware 2015 State of Business Mobility Report, a global survey of business decision makers and IT practitioners that examines the worldwide progress in transitioning from the client-server era to the mobile-cloud era. The report concluded that, to support this shift, the organisations surveyed are upgrading infrastructure, introducing customer-facing mobile apps and reprocessing mission-critical applications for mobile employees.

Mobility and the shift to the mobile-cloud era are among the most transformational trends in business today. With the potential to affect many employees, customers and business interactions, mobility can empower organisations to be more competitive and successful. While CIOs rank mobility as one of their highest priorities, businesses today are in varying stages of maturity when it comes to mobility, according to the VMware 2015 State of Business Mobility Report.

The report found a distinct separation between organisations that have executed business mobility initiatives and those that have not yet shifted business processes to a mobile structure. Of the 1,182 respondents, only 20 percent of companies have executed business mobility initiatives, transforming at least one core business process to a mobile model. These organisations said they have updated infrastructure, invested in mobile devices and rebuilt or reengineered applications that take advantage of mobility to make the business more competitive.

While many companies have not currently embraced the mobile model, the data showed many organisations are earnestly working to achieve business mobility, as nearly two-thirds (63 percent) of respondents have completed or are actively re-engineering a core business process to a mobile model within the next 12 months. To achieve these strategy goals, organisations said they are making key investments spanning infrastructure, applications and process alignment. More specifically, these organisations said they are upgrading infrastructure to support a mobile business model, (77 percent), introducing new mobile customer-facing apps (70 percent) and rebuilding or reengineering mission critical applications for mobile employees (69 percent) today or within the next 12 months.

Business mobility initiatives are driving a range of strategic results for global organisations. As companies shift applications and data to a mobile platform, increased security remains a most critical priority (55 percent), along with disaster recovery to protect IP (32 percent). At the same time, improving workforce effectiveness – beyond just simple employee productivity – is essential (34 percent), along with creating an improved user experience that keeps pace with the environment users are experiencing in their consumer lives (31 percent).

The investment in business mobility software can pay off, as the report found ROI averages of 150 percent. These businesses see increased benefits compared to those who have not executed business mobility, including the ability to more rapidly bring new revenue streams online (51 percent vs. 16 percent), cost of lost business opportunity (-44 percent vs. -22 percent) and user access to mission-critical apps (47 percent vs. 32 percent).

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As selfie cameras rise, so must selfie etiquette

Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.

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You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.

Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.

I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image. 

For most, it’s already happened, and for that you can blame Ellen DeGeneres. She  choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.

Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.

It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.

Continue reading about selfie improvements through the years.

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Mickey’s 90th for SA

Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.

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As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.

The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:

  • An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
  • Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:

o   Sandton City, Centre Court: 28 September – 14 October

o   Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November

o   Canal Walk Shopping Centre. Centre Court: 16 November – 26 November

  • Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
  • Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
  • In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
  • In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
  • Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
  • Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
  • And much more – check the press for updates

“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”

Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.

South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.

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