Construction in Sandton and Fourways, gridlock in Cape Town are all factors building a strong case for companies to embrace remote working. But is your business geared to make the move and if not what can you do to make it so.
South African commuters are starting to feel the pressure of getting to work on time mounting, which is in itself causing undue stress on both employees and employers. Spending between an hour to two hours in traffic just to get to the office on time is becoming the norm, and in a country where public transport is not as pervasive as it is in Europe and the United States, the problem isn’t going anywhere fast.
“Employees are feeling trapped which is breeding an unhealthy and unproductive environment, which is why corporate South Africa needs to start embracing flexi hours and remote working,” says Marius van Wyk, operations and technical director at SkyGroup Communications. “There simply is no excuse. The technologies and tools, such as remote data access, video conferencing facilities and cloud solutions like Skype for Business exist, all of which support remote working and promote productivity.”
According to van Wyk remote working has to date been reserved for workers willing to take a knock in salary in order to be able to benefit from more flexibility in work hours. This is particularly true for those employees with children. But he says the view needs to shift to one which supports productivity and employee well-being, particularly as news reports and daily traffic reports paint a bleak picture of the state of South African roads.
“Internally we have implemented a pilot project called P.O.P – Place Of Productivity, which encourages employees to work from home. Project P.O.P. is an initiative to gauge employee productivity and general business engagement irrelevant of location. It is centred on our belief that your place of work should not be tied down to a single location.
“What we have seen is that as long as an employee has a stable Internet connection at home, have access to collaboration tools such as our videoHUB conferencing solution and relevant business applications i.e. Microsoft Office, Skype for Business, hosted or cloud based telephony services etc., they are even more productive at home than they are in the office,” he adds.
Surely not more productive? This is the standard answer from much of corporate South Africa who still battle to relinquish face-to-face “clocking in” of employees. Reports from Fortune Magazine, the Harvard Business review as well as a slew of independent studies all build the case for remote working.
All of which speak to the fact that office workers who spend between 45 minutes to 2 hours commuting, arrive in the office feeling like they have already spent a day at the office, and can take as long to get into their work. The growing cost of real estate that is forcing the need for open plan offices is another factor. Open plan offices are a sure fire way to kill productivity, unless the corporate culture supports these.
In one case study run by Chinese travel website Ctrip, sales people working remotely were able to complete 13.5% more calls than their office bound counterparts. The company said it estimated that it saved $1,900 per employee for the nine months just in office finishings and space. It also managed to completely eradicate the “water cooler” effect which is a sure fire way to eat into productivity hours.
“It is not all a bed of roses though. Instilling a remote working culture and making it successful relies about 50% on technology to support the environment and the other 50% on company culture, incentives and the willingness of the employee. You can’t just deploy a cloud-based video conferencing solution, buy mobile data and install fibre at the home of an employee to make it work.
“You need to develop policies, gauge if the individual is disciplined enough to embrace it and set out incentives to encourage its success. Furthermore, regular meeting and ‘management check in’ points need to be established, reports need to be submitted and management need to review these. But the benefits far outweigh the pain points,” adds van Wyk.
Looking ahead, the construction in Sandton is not going to improve in a hurry, nor is the traffic trap that is Fourways or the gridlock that is gripping Cape Town. Which begs the question: if you aren’t considering remote working then why not?
Millennials turning 40: NOW will you stop targeting them?
It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK
One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.
Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.
When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.
That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.
In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.
The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.
Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.
“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.
“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”
Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.
In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.
* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee
Robots coming to IFA
Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.
The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.
The following will be among the exhibitors making Hall 26 a must-visit:
Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.
Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.
Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.
Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.
Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.
And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.
IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com