Vodacom to become insurer

Vodacom has received licences to sell short and long term insurance, and has entered a partnership with Liberty-owned FRANK.NET to market products to its 30-million subscriber base.

Vodacom has received the go-ahead to enter the South African insurance market, having been recently awarded a long term insurance licence by the Financial Services Board (FSB). This licence, along with the short-term licence granted earlier this year, allows Vodacom to underwrite and sell insurance products.

Vodacom says it is able to leverage the direct links it has with its more than 30 million customers and dramatically reduce the costs traditionally associated with acquiring and serving customers. These savings enable Vodacom to extend greater value to its customers. Vodacom is also recognised as one of South Africa’s most trusted brands, which is likely to be a major benefit when it comes to attracting customers who are looking for insurance products.

‚Our insurance business proposition is simple: we are focused on providing Vodacom customers with unbeatable value. Our customers will benefit from the value and convenience that we are able to offer. The vision is to dissolve the barriers to entry for all South Africans previously unable to access insurance products,‚ says Mark Taylor, Managing Executive of Vodacom Financial Services.

As part of the strategic decision to enter the insurance market, Vodacom appointed FRANK.NET, South Africa’s fastest growing direct life investment company which is owned and capitalised by Liberty Holdings, to provide administrative and claims support for its long term insurance offering.

‚FRANK.NET is a good fit for us. The company has a proven track record in the long term insurance industry with the latest technology platforms and innovative ways to provide an excellent customer experience. We are excited about the depth of experience that FRANK.NET will bring and believe that they will provide excellent service that our customers expect,‚ says Taylor.

FRANK.NET’s direct capability is purpose built to support the delivery and administration of insurance programmes and it currently does so for a number of enterprises.

FRANK.NET CEO, Lenerd Louw, said: ‚We are pleased to work with Vodacom to support their new long term financial products offering. The scale of FRANK.NET’s direct capability enables us to easily support the delivery and administration of insurance programmes to help Vodacom leverage from our proven affinity platforms. We look forward to supporting Vodacom as they grow and develop exciting new products to address the financial needs of the South African population.‚

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