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Trust the data, and other lessons from the Bok win

There is much that mere mortals can learn from South Africa’s Rugby World Cup triumph, writes KATIE CHODOSH, content consultant at TopLine Comms and TopLine Film

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The Springboks’ almighty triumph at the 2019 Rugby World Cup has given everyone in South Africa a massive boost. The Boks’ world cup campaign wasn’t just successful – it was record-breaking and awe-inspiring, both on and off the pitch. 

Despite most of us having to go back to work on Monday, the excitement of becoming world champions has continued, giving us all time to reflect on the tournament. So, what can us mere mortals sitting at our desks Monday to Friday learn from coach Rassie Erasmus and the Bokke?

Trust the data

Throughout the tournament, the Springboks relied heavily on box kicking, set piece and defence, which was much maligned for being boring to watch. Ahead of the final, when asked what he made of the suggestions that the Boks were playing “boring” rugby at the tournament, Erasmus said that the team had “followed a certain route and played according to the stats, and the way the game is being refereed currently and what gives you good results in the short term and on the scoreboard”.

Yes, it might have been boring to watch, but we all know how it ended. The point here is that the team stuck to their guns and, crucially, used the data at hand. If you’ve got data to help make decisions, use it; it’ll help you defend your position and explain your reasoning.

Don’t dwell on your mistakes

You probably don’t need reminding that the Springboks started the tournament by losing to New Zealand 23-13 in their World Cup Pool B opener. But they didn’t let it get them down for too long. “That first defeat was a great lesson for us,” Erasmus said. “The whole week was terrible, the entire build-up, and that taught us a lot about how we should handle the quarter-finals, semi-finals and final.”

Even world champions make mistakes. If you make mistakes at work (which, we all do) don’t ignore them – instead, debrief as a team after something’s gone wrong. Analyse it, figure it out and use the lessons learnt.

Get some perspective

Erasmus has said that, after the loss to the All Blacks, the team started talking about pressure. “In South Africa, pressure is not having a job. Pressure is one of your close relatives murdered. Because South Africa has a lot of problems, we started talking about how rugby shouldn’t be something that puts pressure on you. It should be something that creates hope…It is not our responsibility as players to create that hope, it is our privilege. The moment you see it that way, it becomes one hell of a privilege. That was the way we approached this whole World Cup campaign.” Sjoe. Gives you chills, doesn’t it?

We spend most of our time at work, so when it’s tough, it can feel like the most important thing in the world. Take a moment to put it into perspective – it’ll help you move on from it and see the lessons you’ve learnt.

Spread the load across your team

For the last four games in the tournament, Erasmus split the reserve bench – the so-called ’bomb squad’ – between six forwards and two backs, rather than the conventional five and three. In layman’s terms, the team spread the physical load across more people. This became evident in the scrums, and the amount of energy the team still had at the end of the 80-minute game.

While you might not be getting into too many scrums at work (one would hope) the point of spreading the heavy load across the team still stands. If you’re pitching for new business or generating ideas for a client, get everyone involved and spread the workload – even if only two will be doing the pitching or dealing with the client. It’ll lighten the load across the team and make everyone feel a part of it.

Remember the end-goal

According to The Guardian, as a young coach Erasmus noted: “It has been scientifically proven that at the end of a game more oxygen is being used to keep tired bodies moving than their brains thinking clearly. I believe that it is at this critical stage that a game is won and lost.”

This partly explains the logic behind the bomb squad lineup, but it also shows that Erasmus thinks about the end of the game right from the beginning. It can be easy to get caught up in the smaller tasks you need to do to reach your end goal, but you need to keep your overall objective in sight. At TopLine Comms, for PR campaigns, we always start with objectives (usually generating awareness or increasing leads), rather than pieces of coverage we need to get. It keeps us on track to hit those bigger goals.

Know your purpose

Erasmus has made clear all tournament his love for the game. He truly believes that rugby has the power to unite a nation – and he’s right. Ultimately, it’s much easier to do your job when you understand what you’re doing and why it makes a difference. It’s essential to have a purpose – if you don’t feel you have a purpose at work, try and figure it out. Speak to your superiors and try to map out the chain effect of what you do in your job. Once you truly believe that what you do is worthwhile, you’ll have much more interest in pursuing it.

Katie Chodosh is a Content Consultant at digital PR and SEO agency TopLine Comms and video production agency TopLine Film, based in Cape Town.

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Hi-tech reinvents the massage

Virtual reality is invading the world of health and beauty – or is the other way round? ARTHUR GOLDSTUCK discovers a new role for VR through the ancient art of massage.

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Sheer Bliss founder Nadine Hocter gives Bryan Turner a VR massage at the World Wide Worx offices

Imagine you are sitting at your office desk, stretched by deadlines and stressed by office politics. A minute later, you are sitting on a idyllic beach, watching the sunset, and someone is gently massaging your neck.

That’s probably a common fantasy, but now it is also a reality, thanks to the next big step in massage therapy. The ancient art is being transformed by virtual reality (VR), with massage clinics and therapists the world over discovering the transformative power of the technology.

In South Africa, the revolution is led by a company called Sheer Bliss, which works in the corporate space, mainly visiting company offices and call centres. The massage is quick – typically 6 minutes – but the combination of working the most stressed muscles and offering a brief escape to a beach paradise amplifies the experience.

Massage therapy goes back in history several thousand years, first as a sacred form of natural healing in India and later to pamper royals and the rich in ancient Egypt. These days, it is democratised, at least if you can afford it. But thanks to VR, it can now become a mass market experience. Sheer Bliss conducts an average of 27,000 massages a year, with teams in Johannesburg, Cape Town and KZN. Its mobile massage concept means it can also cater for conferences and large sporting events.

However, it’s not so much a case of VR saving the massage industry, as massage giving VR a boost, by providing a wonderful use case for its practical application.

“We needed to find something new to offer our customers,” says Nadine Hocter, founder of Sheer Bliss. “At the same time, we were looking at a way to future-proof the business. I was really lucky in that a group of MBA students at GIBS were given Sheer Bliss for their innovation project. 

“We spoke about various ways of making our original massage more immersive. VR was mentioned, but it was in a meeting with a client who wasn’t biting that we sold the idea. Without realising it at the time, our business moved into a class encompassing the 4th Industrial Revolution.”

Visit the next page to more about how Sheer Bliss became the first virtual reality massage therapy business in South Africa.

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Drones fight forest fires

The South African forest fire season began a month ago, and an estimated 20807 hectares of land were burnt in the Western Cape.

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With such rampant and regular breakouts of forest fires, the quest to contain them before they cause widespread destruction, including property damage and loss of life, remains an issue of high importance for non-governmental organisations and the relevant government agencies. Equally important is the need to safeguard against the loss of the lives of firefighters during missions to contain these blazes.

As this continues being an issue, mainly because of the dense vegetation found in the Western Cape, coupled with the dry weather that is typical for this time of the year, the need to use unmanned aircraft to fight fires is ever increasing.

Drones are particularly crucial for forest fires that tend to get out of control quickly and that put both pilots and crew at risk. There’s only a small containment window between when the fire starts and when it gets out of control. Drones give firefighters a bird’s eye view of the terrain and helps them determine where the fire moves next so they can swiftly make decisions about where crews should go and who should be evacuated.

If you’re a firefighter responsible for forest fire response, mitigation and rescue, the benefits of drones are immense. We’ve detailed the main 4 benefits with supplemental stories below.

1. Drones Gather Situational Awareness in a Short Time

A drone helps you decide within minutes the type and amount of resources to send to the scene. Some drones are also equipped with thermal sensors, which uses infrared radiation to help first responders locate heat signatures of humans and fire hotspots that show where fires are most likely to spread. Even before your personnel arrive on the scene, commanders are able to make decisions just from these images live-streamed to their computers.

In early December whilst fighting a blaze, SanParks made use of a DJI drone with an infrared camera to capture images of the Rocklands fire in Simonstown.

In a similar incident in the German town of Hechingen, firefighters had to fight against winds that were spreading to nearby wooded and populated areas. The creeks had dried out while the first fire truck that arrived carried only 2,000 liters of water.

Hechingen’s Fire Brigade deployed DJI’s Matrice 210 ruggedised commercial grade drone, a Zenmuse XT thermal camera, and an X4S high definition visual imaging camera. These fed information to the incident commanders and helped them know where to direct their resources, how many units to send and where to increase water supply.  At the end, the crew extinguished the blaze with only 5,000 liters of water mixed with compressed air foam. The drones not only helped them save water but more importantly hastened reaction time helping the Brigade send crews faster to the scene with the exact manpower, units and supplies.

“The biggest advantage came to light during the search for hotspots and extinguishing them,” Hechingen’s Fire Chief Commander Bulach later told DJI, “The simultaneous deployment of the XT and X4S provided me with exact information about where to delete the hotspots and how long until we reached a safe state.”

2. Drones Protect Your Personnel

Drones help you monitor your crew to make sure you’re sending them in the right direction, that they’re safe and to help you determine whether to send backup forces.

On 13 August 2017, Yosemite firefighters battled a 9-day blaze in Southfork, California, that was complicated by weakened timber trees in the nearby region. Flying planes in the tight canyons was dangerous due to a bellowing column of smoke. At the same time, an unexpected thunderstorm spread the fire, blurring the firefighters’ primary containment line and threatening to spread to nearby villages.  The Yosemite fire-force used a DJI drone with the Zenmuse XT thermal payload in their pre-shift early morning hours to map fire lines and livestream information to controllers for operational decisions and situational awareness.  Tony Eggiman, Menlo Park FPD Fire Captain recalled, “the operations major told me later it brought his blood pressure from about 200 down to about 100. He was really happy.”

With aerial intelligence captured by drones, incident commanders can make better-informed decisions that keep firefighters safe while they plunge into fire and other dangerous spots to save other peoples’ lives.

 3. Drones Enable Fast Mapping for Incident Response as Well as for Post-Incident Recovery

Drone solutions for forest fire response typically carry two different cameras: a visual camera and a thermal camera. The visual camera gives you a real-time view of different situations, able to easily spot things such as your fire team or nearby equipment. The thermal camera scouts for heat signature of the human or fire hotspots.

Drones fly lower than helicopters, providing a more nuanced picture of the situation, and can navigate in tight or dangerous spaces where no helicopter pilot would dare to go. With thermal imaging capabilities, they can locate hotspots at a fire scene within seconds, and see people trapped even in areas of thick smoke.

Drones also play an important role after the fire has been put out. During the Carr Fire, crews piloted low-flying drones to capture 360-degree images of the destruction. For the residents forced out of their homes, this provided invaluable information on property damage to assess insurance claims in a faster time, letting victims more quickly take steps to rebuild their lives.

4. Drones Give you Accurate Intelligence for Informed Decision Making

Wildfires often involve large-scale operations where the incident commander must make decisions on personnel and resource deployment. Drones are effective intelligence generators that can capture detailed data and information from the field, and live stream back to the command centre. By having that real-time aerial view, you can see exactly what’s happening and don’t have to rely on second-hand information. You know what’s going on and where. You can also monitor your crew to see their location and that you’re sending them in the right direction.

Drones allowed firefighters of the Gaoming district, Foshan in South China to expertly evaluate 960 people when a fire broke out on Lingyun Mountain near the area, December 12, 2019.

The DJI Mavic 2 Enterprise Dual (M2ED) was flown out within minutes of the response team’s arrival at the incident for fast situational awareness. Two minutes later, the Matrice 210 V2 drone platform was launched, giving detailed information with its sensor’s 30 times zooming ability. The Mavic gave responders their quick incident overlook, while the Matrice provided detailed, high-resolution images for thorough situational awareness. The combination saved more lives, protected firefighters, and shaved firefighting costs. 

As Los Angeles Fire Department (LAFD) Battalion Chief Richard Fields, program coordinator, told the Board of Fire Commissioners in a March 2019 report, “Timely and accurate communication is essential in getting the right resources in place to mitigate an incident.”

Drones have gained a foothold in the sphere of public safety and forward looking government agencies are expanding their use in areas including environmental services, public works, transportation and rescue services. Download DJI’s whitepaper to explore the Best Practices For Deploying Drones At State And Local Government Level.

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