The new Samsung Note 8 launched in New York last week heralds the end of the small screen, writes ARTHUR GOLDSTUCK.
It’s hard to believe that, just six years ago, Apple was mocking smartphone makers who produced handsets with 4-inch displays or larger. At a press conference at the time, Steve Jobs ripped into manufacturers who built phones “you can’t get your hand around”, adding “no one’s going to buy that”.
By 2012, Apple was mocking smartphone makers who produced handsets with 5-inch displays. It’s really easy to make a bigger phone, said Philip Schiller, Apple’s senior vice president of worldwide marketing, adding: “The challenge is to make it better and smaller.”
In 2013, new CEO Tim Cook defended the size of the iPhone 5, saying that its 4-inch display “provides a larger screen size for iPhone customers without sacrificing the one-handed ease-of-use that our customers love. So, we put a lot of thinking into screen size and believe we’ve picked the right one.”
Finally, a year later – just three years ago next month – Apple succumbed. The iPhone 6 emerged with a 4.7-inch display, and its big brother, the 6 Plus, with a “massive” 5.5-inch display.
It was a given at the time that Apple was responding to the rise of large-screen Android smartphones. But there was one device in particular that had woken it from its slumber: the Samsung Note.
The first version, released in October 2011, really was massive for its time: all of 5.3-inches. It was roundly mocked by Apple as well as other rivals. But it sold a million units in the first 30 days, and 10-million over the next 10 months. The large screen was here for good.
However, it has taken six models, gradually expanding from the initial 5.3-inches to 6.3-inches with the latest iteration, for the small screen to be banished for good.
Last week’s unveiling of the Samsung Note 8 was astonishing for two reasons.
Firstly, coming a year after the disastrous Note 7, which began exploding or catching fire around the world, it represented a complete turnaround from marketing disaster to public relations triumph. Critics and commentators were almost unanimous that this was the best smartphone produced so far in 2017.
Secondly, and more significantly for potential sales, it represented a massive increase in display size without an equivalent increase in phone size. The body is about the same size as that of the iPhone 7 Plus which, like the 6 Plus, carries a 5.5-inch screen. However, the Note 8 fits a 6.3-inch display into that body, thanks to more efficient use of the front of the phone, and what is now an iconic curved screen on high-end Samsung handsets.
Equally remarkably, the phone feels as comfortable in the hand as any 5.5-inch device, if not more so.
“We’ve succeeded in creating a large-screen phone with a comfortable grip,” says Craige Fleischer, head of mobile at Samsung in Southern Africa. “The curved edge has a sharper drop-off than the previous screens so there is more flat surface.”
The so-called “infinity display” of edge-to-edge screen is expected to become a standard feature in both high-end and mid-range phones. However, the innovative design is geared towards a greater purpose than size for its own sake.
Most obviously, it speaks to the rapid growth of streaming video on the smartphone. But there is a second factor, as the smartphone becomes the default computer for the average user.
“Millions of people have recognised that the Note was much more than a new smartphone, but a platform for productivity,” said DJ Koh, president of Mobile Communications of Samsung Electronics, at the launch of the Note 8 in New York last week.
The Note has long defined productivity on a smartphone, thanks to the S Pen, an interactive stylus that slides into the phone when not in use. The stylus evolves in tandem with the Note, and can now be used independently from the handset, on other compatible devices.
The sub-brand has also also pioneered multi-tasking on smartphones, not only opening two apps on the same screen, but now also, with one click, simultaneously opening two apps that are regularly used together. The bigger the screen, the more useful such functions become.
And, of course, the more useful the functions become, the more dependent users will become on large screens.
Already, 2013 in smartphone years looks like the previous century. Another three years from now, it will seem normal that people prefer their smartphones to computers or TV sets for their entertainment and work lives.
YouTube Music announces Smart Downloads, SA playlists
The service has introduced Smart Downloads which takes allowing users to store and play hundreds of tunes offline, automatically.
The latest updates from YouTube Music, for subscribers of its Music Premium and Premium services, include a new feature that allows users to switch seamlessly between a song and its music video for an uninterrupted experience.
It has also introduced Smart Downloads which takes the work out of downloading music, allowing users to store and play hundreds of tunes offline, automatically. YouTube Music has also announced new playlists for South Africa.
The updates all reflect features that are popular on the global leader in music streaming, Spotify, and that have been key to its growth.
YouTube said in a statement on Friday: “Imagine listening to a new track by your favourite artist in the YouTube Music app and having the ability to seamlessly switch over to watch the music video – no pauses, no interruptions, just a simple tap that keeps the music flowing. This standout new feature from YouTube Music allows YouTube Premium and YouTube Music Premium subscribers to make a seamless transition between a song and its music video for uninterrupted listening and/or watching. Whether you’re in the mood for listening or watching (or a little of both)… it’s all here – no app switching required.”
With Smart Downloads, YouTube Music automatically saves music at night, when connected to Wi-Fi, helping subscribers to use less mobile data, enjoy a smoother updating experience and save up to 500 songs offline using Liked Songs playlist as well as other playlists and albums.
Previously, music lovers could use the Offline Mixtape feature to download up to 100 songs, specifically chosen for them based on what they listened to most on the platform. Now, with Smart Downloads, they select the number of songs they would like automatically downloaded by toggling their YouTube Music Settings. This means YouTube Music Premium subscribers with Smart Downloads enabled on their mobile devices can now access hundreds of tracks regardless of connectivity.
This feature is currently available on Android, with plans to bring it to iOS in the future.
Click here to read more about YouTube Music playlists, and find out what is inside them.
Make cars, not waste
Jaguar Land Rover is trialling an innovative recycling process which converts plastic waste into a new premium grade material that could feature on future vehicles.
It’s estimated that the amount of waste plastic is predicted to exceed 12 million tonnes globally by 2050*. Today, not all of this plastic can be recycled for use in automotive applications – especially in vehicle parts that are required to meet the most exacting safety and quality standards.
Working in conjunction with chemical company, BASF, Jaguar Land Rover is part of a pilot project called ChemCycling that upcycles domestic waste plastic, otherwise destined for landfill or incinerators, into a new high-quality material.
The waste plastic is transformed to pyrolysis oil using a thermochemical process. This secondary raw material is then fed into BASF’s production chain as a replacement for fossil resources; ultimately producing a new premium grade that replicates the high quality and performance of ‘virgin’ plastics. Importantly, it can be tempered and coloured making it the ideal sustainable solution for designing the next-generation dashboards and exterior-surfaces in Jaguar and Land Rover models.
Jaguar Land Rover and BASF are currently testing the pilot phase material in a Jaguar I-PACE prototype front-end carrier overmoulding to verify it meets the same stringent safety requirements of the existing original part.
Pending the outcome of the trials and progression in taking chemical recycling to market readiness, adoption of the new premium material would mean Jaguar Land Rover could use domestically derived recycled plastic content throughout its cars without any compromise to quality or safety performance**.
Chris Brown, Senior Sustainability Manager at Jaguar Land Rover, said: “Plastics are vital to car manufacturing and have proven benefits during their use phase, however, plastic waste remains a major global challenge. Solving this issue requires innovation and joined-up thinking between regulators, manufacturers and suppliers.
“At Jaguar Land Rover, we are proactively increasing recycled content in our products, removing single-use plastics across our operations and reducing excess waste across the product lifecycle. The collaboration with BASF is just one way in which we are advancing our commitment to operating in a circular economy.”
This is the latest example of Jaguar Land Rover’s commitment to addressing the challenge of waste plastic. The company has collaborated with Kvadrat to offer customers alternative seat options that are both luxurious and sustainable. The high-quality material, available initially on the Range Rover Velar and Range Rover Evoque, combines a durable wool blend with a technical suedecloth that is made from 53 recycled plastic bottles per vehicle.
Jaguar Land Rover has already met its 2020 target for Zero Waste to Landfill for UK operations. This includes the removal of 1.3 million m2 – equal to 187 football pitches – of plastic from its manufacturing lineside and replacing 14 million single use plastic items in business operations.
Together, these efforts are driving towards Jaguar Land Rover’s vision for Destination Zero; an ambition to make societies safer and healthier, and the environment cleaner. Delivered through relentless innovation to adapt its products and services to the rapidly-changing world, the company’s focus is on achieving a future of zero emissions, zero accidents and zero congestion.
** All Jaguar and Land Rover vehicles tested have achieved a Euro NCAP 5* rating.