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Tech giants must spread benefits of innovation

SIMON MCCULLOUGH, Major Channel Account Manager at F5 Networks, asks whether tech companies could do more to ensure everyone benefits from the fruits of innovation.

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Across the world, countless digital divides between rich and poor nations are emerging, stoking stark developmental disparities and stymieing opportunities for cross-cultural collaborations. The IMF even suggests that technological progress is one of the main factors driving global inequality. It should be the opposite.

Meanwhile, Oxfam figures reveal that the richest 1% hoovered up a staggering 82% of all wealth created in 2017. The poorest half of humanity got nothing. This has a stark and detrimental impact on appropriate levels of connectivity, workforce skill levels, and R&D expansion, all of which can cumulatively and negatively hit global markets in the long term. These are particularly alarming consequences in the context of collectively dealings with major issues, such as climate change, global supply chain sustainability, or food and water supplies.

Today, the Internet is a basic human right, yet far too many regions are being cut out of the loop as cloud platforms and network infrastructures are being rolled out across developed economies. The divide between the ‘haves’ and the ‘have-nots’ is widening. Governments can, and indeed are to some extent, helping to mitigate the situation. However, tech leaders need to take more responsibility than ever before when it comes to developing nations and this can be achieved with innovation ecosystems that can benefit existing and nascent businesses.

Now is the time to better unite the tech industry and inspire concrete commitments that go well beyond short-term sponsorships, charity initiatives or perfunctory Corporate Social Responsibility (CSR) drives. At a minimum, all tech leaders should consider the following:

  • Review company values. Do you currently leverage your expertise and resources to effect positive change? If not, rethink your strategy. It is important to be brave and have a sustainable plan. Tweaking and humanising your priorities could also fuel a range of associated business positives, including becoming a more appealing employer for increasingly ethics-driven millennial talent.
  • Be a bold advocate for change. Collaborate with your partners, clients, and competitors to maximise deployable resources and eventual impact. Your stance should inspire others to champion worthwhile causes and catalyse change in critical areas. For example, you and your peers may have abilities and technologies suited to combating climate change via monitoring, analysis or general resource efficiency. Why aren’t you already speaking up more loudly on the issue and sharing progressive insights with governments, the UN or bodies like the World Trade Organisation (WTO) and the World Health Organisation (WHO)?
  • Close the tech industry skills gap. Are you really doing enough to expand your recruitment and training in developing countries with significant talent pools like Africa, the Middle East, and India? Address the imbalance by nurturing indigenous skills and proceed with inclusive intent.
  • Make connections. The tech industry is a hotbed of virtuosic problem-solvers, so it is important to facilitate the right connections and communicate progress wherever and whenever it happens. We need an open source approach to the problem wherein every value-adding voice can easily contribute. Feel like there aren’t any idea-sharing platforms suited to your needs and skills? Go ahead and make one.
  • Encourage employee secondments to regions that need them. Purposeful, transformative use of technology always needs local knowledge and feet on the ground. Get out there, get your hands dirty and, while you’re at it, expand key employees’ perspectives and career horizons.
  • Don’t ignore adjacent grassroots. Work with industry bodies to galvanise the wider tech community to endorse a sustainable programme along the lines of “Technology for All”. This can include investment in people, schools, universities and training programmes, as well as disclosing data with the capacity to create, educate and empower.

A charter for change

We can’t stand idle on the side-lines anymore. Technological innovation and development should be synonymous with helping the less fortunate. Ultimately, it is the tech companies that can powerfully back up strong values with substantive resources and decisive action that will be viewed as tomorrow’s true pioneers. Aside from the obvious ethical imperatives, it just makes good business sense.

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Appdate: No wallet? No problem?

In his app roundup, SEAN BACHER highlights VodaPay Masterpass, Charge Running, South African App Integrator Directory, uKheshe Health and LocTransie.

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VodaPay Masterpass

Digital mobility is now a way of life and most are using smartphones to pay bills. 

To meet this need Vodacom and Mastercard have launched VodaPay Masterpass, which enables Vodacom customers to load any bank card into a secure digital wallet, downloaded as an app on their smartphone. Once loaded, these cards and the secure credentials associated with them are safely stored, enabling customers to start transacting immediately without the hassle of entering card details each time they make a purchase.

Vodacom customers can buy prepaid data, airtime and SMS, or voice bundles, directly through the app. They can also select the Pay Bills menu option to settle their DStv accounts, pay a utility bill or take care of a traffic fine.

With the app’s Scan to Pay functionality, users can scan a QR code to pay for goods and services wherever Masterpass is accepted, including all SnapScan and Zapper merchants. Once a QR code is scanned, users select the card they wish to use, and enter their bank PIN number on their own device to complete the transaction.

Platform: Android and iOS

Expect to pay: A free download and users will not be charged for any transaction fees.

Stockists:  Download VodaPay Masterpass for iOS here and for Android here.

Charge Running

Most running apps track data like pace and distance and, in some cases play audio designed to motivate you, but don’t give you the push you get when you run with a friend. Charge Running is an app that lets you run alongside other runners, virtually, as well as giving live coaching to help you go the distance.

The app includes features such as:

·       Unlimited access to live running classes and virtual races  

·       The ability to compete with runners anywhere in the world in real-time

·       A live leaderboard that shows where you are in the pack to keep you pushing

·       Live, personalised feedback from professional trainers 

·       Group chats with coaches and fellow runners throughout the run

·       On-demand runs for times when you can’t join the live groups 

·       A choice of difficulty levels and race types 

Platform: Android and iOS

Expect to pay: A free seven-day trial; thereafter R150 per month

Stockists: Visit the Charge Running site here for downloading instructions.

South African App Integrator Directory

The South African App Integrator Directory from Xero is designed to solve the complexity of choosing apps for small business owners.

The directory is now available in South Africa with six partners, including Realm Digital, Radical Cloud Solutions, Nimacc, Insights, Iridium Business Solutions and Creative CFO. According to Xero, these are all organisations with a proven track record of successfully integrating marketplace apps into Xero businesses. There are also currently over 700 apps in Xero’s App Marketplace worldwide, 21 of which are South African born.

As small businesses become more tech-savvy, they need to know exactly which apps to install on their devices and how the apps will help them. They also need to be able to install these apps from a trusted integrator so they know for what they are paying. 

Platform: Any device with an up-to-date Internet browser.

Expect to pay: A one month trial version is offered, after which the App Integrator ranges from R125 to R245 per month, depending on the company’s needs.

Stockists: Visit Xero here for downloading instructions.

Click here to read about uKheshe Health and LocTransie.

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Prize offered for drone films

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DJI and SkyPixel, the world’s most popular aerial photography community, have announced the first short film contest inviting users to submit cinematic stories shot with camera and gimbal products. The 2019 SkyPixel Short Film Contest will accept entries until 14 October 2019. It welcomes submissions from all creators, ranging from hobbyists to social media users and professional videographers. around the globe.

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The 2019 SkyPixel Short Film Contest consists of three storytelling categories—‘Big Moments Start Small,’ ‘Make Your Move’ and ‘Adventure Starts With You.’ There is no restriction on the type or brand of equipment participants use, and they can submit as many videos as they wish.

A total of 100 winners can win a range of prizes totaling $48,600 USD in categories including Recommended Films, Best Editing, Best Story, Nominated Entries, People’s Choice Prize as well as This Week’s Most Popular, sponsored by the partner SanDisk and WD brand from Western Digital Corp. This year’s Best Short Video winners will each receive the new Ronin-SC Pro Combo, Osmo Action as well as WD 2TB My Passport Wireless SSD.

Winning entries will also be showcased on the SkyPixel website as well as to DJI’s millions of fans and followers across its social media platforms.

“DJI has redefined how people capture stable video for all of life’s moments. The compact size, portability and powerful imaging system of our Osmo and Ronin series have also made it possible for anyone to take their creativity and inspirations to the next level,” said Basile David, Director of Brand and Content Partnerships at DJI. “With this contest, we hope to encourage more people to embrace and share their own creative way of storytelling.”

Since 2014, the SkyPixel online community has attracted 16 million professional aerial photographers and content creators from more than 140 countries, growing into the largest aerial photography community today. Over the past five years, SkyPixel has received over 150,000 submissions, becoming a go-to platform for original aerial masterpieces and extraordinary footage powered by other gimbal products focusing on various themes.

Details of the 2019 SkyPixel Short Film Contest

The short film contest consists of three categories:

Big Moments Start Small: Create a video showcasing the small, lightweight design of your camera device and your best cinematic scenes. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Osmo Pocket or other devices.

Make Your Move: Create a video showcasing the stabilized footage from your device. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Osmo Series or other devices.

Adventure Starts With You: Create a short, cinematic narrative film to showcase your creative skills and visual effects. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Ronin Series or other devices.

*Video submissions should not be longer than three minutes in length.

Submission Details

Submission Start Date: August 15, 2019, 2:00 AM (EST)

Submission End Date: October 14, 2019, 2:00 AM (EST)

Award Announcement: October 31, 2019

Interested participants can visit the 2019 SkyPixel Short Film Contest website for more information on contest rules and guidelines. For more information, contact: Skypixel.campaign@dji.com

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