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Sponsored stories come to Facebook

Popimedia sources at Facebook have confirmed the availability of Sponsored Stories, an online version of the traditional word-of-mouth referral for products, services and brands.

In positioning the benefits of Sponsored Stories, Facebook stated that: ‚The best form of recommendation is one you get from a friend. Sponsored Stories allow you to surface word-of-mouth recommendations about your brand that exist organically in the Facebook News Feed. Sponsored Stories are different from ads and including them in your Facebook Premium Ad campaign amplifies the actions your target audience takes with your Premium Ads‚

But how does it work? Before Sponsored Stories, when your friend liked your page, interacted with your application or checked-in at a location, an update dynamically displayed in your friends’ News Feed which they may or may not see. By including Sponsored Stories with your Facebook Ads campaign, this user’s friends can now see the story appear in the right-hand side. Just like Premium Ads, Premium Sponsored Stories are served on a targeted user’s Home Page and Profile pages with 100% share of voice.

Available immediately from Popimedia, with Sponsored Stories, brands have the ability to promote these user experiences by leveraging trusted referrals.

Says Daniel Levy, CEO of Popimedia Innovations, ‚the Sponsored Stories feature amplifies a traditional Facebook Premium Ad campaign. We are excited and ready to work with local and international brands, to grow their audience reach and extend the user experience they aim to create through their social media campaigns.‚

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