Sony Ericsson takes a shot at James Bond

If you thought cellphones were ideal spying gadgets, you are in good (if a little fictional) company: no less a spy than James Bond. He uses a hi-tech Sony Ericsson phone in the new Bond movie, ‘Quantum of Solace’, due on our screens in November.

Sony Ericsson is launching a limited edition Titanium silver C902 Cyber-shot phone as used by James Bond – played by actor Daniel Craig – in the forthcoming new Bond movie, Quantum of Solace, due for worldwide release in November 2008. The new mobile phone, says Sony-Ericsson (with a little inspiration from Bond), will make sure you are ready for any challenge, immersing you into the world of a secret agent with interactive 007 content and a spy-style game.

The C902 Cyber-shot phone is used throughout the film by James Bond to capture evidence and assist the agent on his mission. The 5 megapixel camera, with a slide-out lens cover, illuminated touch icons providing quick and easy access to camera options, face detection, photo flash and auto focus enables James Bond to send high resolution shots back to MI6 for quick recognition of his enemies. The phone also offers BestPic, which allows users to take nine pictures of a moving object simultaneously and choose the best shot to use, plus picture blogging for uploading photos to blog sites and PictBridge for printing direct to a printer, without the need for a PC or laptop.

Sony Ericsson is unveiling the phone in an exclusive partnership between the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions’ 22nd James Bond adventure. The C902 Titanium silver edition will be available for a limited period and include a host of 007 content.

Users will get the chance to know ‚exactly what it takes to be a secret agent like James Bond‚ with the first level of an exclusive pre-loaded spy-style game. In addition, the full colour trailer of the film and content such as wallpapers and screen savers will be available on the phone.

In August 2006, Sony Ericsson also teamed up with James Bond to launch a limited edition James Bond Casino Royale silver K800i Cyber-shot camera phone. And, in November 2002, the Sony Ericsson P600 and T68i mobile phones were used by several of the cast in the 20th James Bond film, Die Another Day.

Lennard Hoornik, Corporate Vice President and Global Head of Marketing, Sony Ericsson comments, ‚We are excited to announce the continuation of our relationship with the James Bond films and unveil James Bond’s new phone for this year – the limited edition version of our C902 Cyber-shot phone. With the rich array of content on the C902 Titanium silver limited edition, fans of the secret agent will only get more James Bond with Sony Ericsson.‚

The non-limited edition Sony Ericsson C902 Cyber-shot was launched worldwide in July 2008. Its features include:

· Slim Cyber-shot phone with unique slide-out lens cover. Camera-ready in an instant

· 5.0 megapixel camera with Face detection and Auto focus. Always capture the best shot possible

· Illuminated camera touch keys. Intuitive guidance around the camera settings

¬∑ 160MB built-in memory ‚ the equivalent of storage for up to 100 full resolution photos ‚ plus the possibility to add more memory with the Memory Stick Micro (M2) that can be bundled with the a new lighting technology ‚ Photo flash ‚ giving better quality pictures even in low-light conditions.

¬∑ Light solution added to the established BestPic feature ‚take 9 photos in quick succession, choose the best and delete the rest.

The C902 Cyber-shot is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Titanium Silver in the last quarter of 2008 for a limited period.

Content pre-loaded onto the phone:

Sony Ericsson C902 Cyber-shot ‚ At a Glance

Camera

Music/Entertainment/Navigation

Web/Internet

Communication & Messaging

Design

Connectivity

Organiser

Accessories

In-Box:

Optional:

USB Card Reader CCR-70 Transfer photos and more easily from your phone to a PC.

Bluetooth Headset HBH-PV712 A powerful wireless handsfree with extra Style-up cover

GPS-Enabler HGE-100 Add GPS technology to your phone. Know where you are, where you’re going and how to get there

Design Collection IDC-23 Black leather case with a separate credit card compartment, matching hand strap and detachable jewellery

Facts and Figures

Size: 108 x 49 x 10,5 mm Weight: 107 grams

Colours: Titanium Silver

Screen: 262,144 colour TFT Resolution: 240×320 pixels Size: 2 inches

Phone memory: Up to 160MB Memory Stick Micro (M2) support

Talk time GSM: Up to 9 hrs Standby time GSM: Up to 400 hrs

Talk time UMTS: Up to 3.5 hrs Standby time UMTS: Up to 350 hrs

Availability and Versions Networks: UMTS/HSDPA 2100

GSM/GPRS/EDGE 850/900/1800/1900

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