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Skills gap now global

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A recent report has revealed that education systems worldwide are only just beginning to help learners cultivate the digital skills they need to excel in in increasingly digitised societies.

A new report from the Broadband Commission for Sustainable Development entitled “Digital skills for life and work” shows that education systems worldwide are only just beginning to help learners cultivate the digital skills they need to excel in in increasingly digitised societies.

The report highlights the emergence of a new global skills gap where gender, class, geography and age can have a huge impact on whether a person is able to harness new technologies or not. It also presents strategies for ensuring all groups of people can develop these skills.

Underscoring the importance of the new report, Irina Bokova, Director General of UNESCO, urged the Broadband Commission and countries around the world to take heed of the recommendations and “support the development of a new generation of ‘digital citizens,’ with the right skills for life, work and engagement in the connected communities of today and tomorrow”.

The report was drafted by the Broadband Commission for Sustainable Development’s Working Group on Education, co-chaired by Ms Bokova, and John Galvin, Vice President and General Manager for Worldwide Government and Education at Intel. It identifies essential digital skills and competencies from basic skills to high-level professional skills.

Findings show that the development of these digital skills depends on a number of factors such as appropriate involvement of government, blending traditional ‘non-digital’ education approaches and digital applications, bridging formal and non-formal digital skills provision, and enhancing the digital competencies of teachers.

The report also focuses special attention to the often overlooked ‘complementary’ skills required to navigate technology-driven societies, such as an understanding of privacy considerations; knowledge of how to engage as responsible digital citizens; and awareness of how digital technology, big data and algorithms are shaping society.

Included in the report are policy recommendations that advise for governments to:

  • Maintain public involvement in the increasingly commercially driven space of digital skills development.
  • Redouble efforts to address inequalities in the provision of digital skills and competencies.
  • Generate increased data on digital skills across populations to identify and fill gaps through education.
  • Promote open digital resources and address needs not met by commercial providers.
  • Foster partnerships with various stakeholders—including industry partners—to expand and improve the quality and relevance of digital skills development initiatives.

The report also includes a rich compendium of case studies illustrating successful examples of public and private sector working together in Africa, Asia, Europe and North America to ensure that all people have the skills and competencies they need to participate in the knowledge-based economy of the future.

“Cumulatively, the case studies demonstrate that the health of local economies is improved by access to technology and – equally vital – knowledge of how to use this technology for social good” said Mr Galvin.

The Broadband Commission for Sustainable Development was established in 2010 and comprises more than 50 leaders from across a range of government and industry sectors. They are committed to actively supporting countries, United Nations experts and non-governmental organizations to fully leverage the huge potential of information and communications technologies to drive national sustainable development goals strategies in key areas like education, healthcare, gender equality and environmental management.

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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