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Scam iOS apps use fitness to steal from users

App Store removes fitness trackers that steal from users, but there may be more to come.

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Multiple apps posing as fitness-tracking tools were caught misusing Apple’s Touch ID feature to steal money from iOS users. The dodgy payment mechanism used by the apps is swift and unexpected, activated while victims are scanning their fingerprint seemingly for fitness-tracking purposes, says ESET Southern Africa.

There are many apps that promise to assist users on the way to a healthier lifestyle. The apps until recently available in the Apple App Store under the names “Fitness Balance app” and “Calories Tracker app” might have seemed to do just that – they could calculate the BMI, track the daily calorie intake, or remind users to drink more water. However, these services came with an unexpectedly hefty price tag, according to Reddit users.

After a user fires up any of the abovementioned apps for the first time, the apps request a fingerprint scan to “view their personalized calorie tracker and diet recommendations” (Figure 1). Only moments after the user complies with the request and places his/her finger on the fingerprint scanner, the apps display a popup showing a dodgy payment amounting to 99.99, 119.99 USD or 139.99 EUR (Figure 2).

This popup is only visible for about a second, however, if the user has a credit or debit card directly connected to his/her Apple account, the transaction is considered verified and money is wired to the operator behind these scams.

Based on the user interface and functionality, both apps are most likely created by the same developer. Users have also posted videos of “Fitness Balance app” and “Calories Tracker app” on Reddit.

Figure 1 – Scam apps in Apple’s App Store require users to scan their fingers for fitness tracking (Image source: Reddit)

Figure 2 – Dodgy payment popping up in “Fitness Balance app” and “Calories Tracker app” (Image source: Reddit)

If users refuse to scan their finger in “Fitness Balance app”, another popup is displayed, prompting them to tap a “Continue” button to be able to use the app. If they comply, the app tries the repeat the dodgy payment procedure again.

Despite its malicious nature, the “Fitness Balance app” received multiple 5-star ratings, had an average rating of 4.3 stars and received at least 18 mostly positive user reviews. Posting fake reviews is a well-known technique used by scammers to improve the reputation of their apps.

Victims already reported both of these apps to Apple, which led to their removal from the market. Users even tried to directly contact the developer of “Fitness Balance app”, but only received a generic response promising to fix the reported “issues” in the upcoming version 1.1

 

What can users do to avoid similar threats?

As Apple doesn’t allow security products in its App Store, users need to rely on the security measures implemented by Apple.

On top of that, ESET advises users to always read reviews by other users.  As positive feedback is easily faked, negative reviews are more likely to reveal the true nature of the app.

iPhone X users can also activate an additional feature called “Double Click to Pay”, which requires them to double-click the side button (Figure 4) to verify a payment.

Those who already fell victim to this scam can also try to claim a refund from the Apple App Store

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Millennials turning 40: NOW will you stop targeting them?

It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK

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One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.

Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.

When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.

That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.

In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.

The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.

Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.

“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.

“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”

Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.

In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Robots coming to IFA

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Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.

The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.

The following will be among the exhibitors making Hall 26 a must-visit:

Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.

Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.

Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.

Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.

Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.

And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.

IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com

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