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Records shattered

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Ster-Kinekor Theatres, has announced that it boasted 8.9 million page views on its website during June 2010.

This figure is almost double the usual monthly average for hits on the site. These results were also achieved during a period which saw an increase in cinema attendances, compared to figures for the same period last year.

The Top 3 links on the Ster-Kinekor website from 1 June to 1 July were generated by pages promoting the following SK projects, which were presented at its cinemas nationwide:

1) FIFA World Cup screenings in 3D on SK’s Big Screen

2) Standard cinema bookings for The Twilight Saga: ECLIPSE

3) The One & Only Twilight Night ‚ which generated over 500 000 page views on 30 June alone!

The Ster-Kinekor Kids microsite doubled their online statistics during this time as well.

‚Ster-Kinekor took full advantage of the 2010 FIFA Soccer World Cup as well as the releases of Twilight ECLIPSE, TOY STORY 3 and SHREK FOREVER AFTER by changing the way it traditionally presents its website. Some of the concepts included interactive activity at first point of contact on the home page, various competitions and unique overlay skins on the site, which all contributed to the record breaking 8.9 million impressions this past month! A huge increase was also seen in the time spent on the site, with this figure increasing 100% for the past month!‚ explains Michael Bender, Ster-Kinekor Theatres Marketing Executive.

The website has seen a 34% increase in new visits as well. Additional to the website, Ster-Kinekor’s Facebook Fan Page currently has a loyal fanbase of over 6100 members ‚ with the profile seeing an average monthly increase of over 1000 new fans, interacting directly with the brand on a daily basis. Most stories and links from the website are directly linked via the Facebook page, as well as via Ster-Kinekor’s equally popular Twitter profile.

These encouraging ‚wins‚ all add to the conclusion that Ster-Kinekor continues to give its customers what they want, but also striving constantly to deliver above and beyond the expected for new fans of this Superbrand.

Ster-Kinekor Theatres offers customers multiple booking and information gathering options, including online bookings either on your WAP-enabled cell phone or PC via www.sterkinekor.com : or by calling TicketLine 082 16789 (value added service rates apply), or book in cinema at the self service terminals (SSTs) or Box Offices. Ster-Kinekor Theatres ‚ Your Happy Place.

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