Pop-up cinema arrives in SA

Last week Port Elizabeth was transported to the 70s as TCM Pop Up Cinema brought Shaft to the city.

Last week Port Elizabeth was transported to the gritty glamour of the 70s as TCM Pop Up Cinema brought smooth talking, gun wielding Shaft to the city for a night of groovy cinema and soulful sounds.

Guests walked the ebony carpet into a scene from 70’s New York and rubbed shoulders with actors playing the roles of Dina Greene, Lieutenant V. Androzzi, Bumpy Jones and a host of the super slick, seedy cast that made up the world of Shaft. Guests were offered a seductive taste of Hennessy upon arrival whilst fiercely gleaming muscle cars and the smoldering sounds of Denzil Africa and the Vusa Band completed the sultry scene.

Astara Hodson, Nikki Jelley, Sarah Catherine Godfrey, guests at last week’s Shaft TCM Pop Up Cinema experience.

‚We at TCM saw a need in the South African market for a revolution in the movie- viewing experience. We wanted to bring our classic TCM films to a whole new host of movie lovers, enabling them to become involved in the core of the film: thus, TCM Pop Up Cinema was born. It has been wonderful to witness the impact these events have had as they have travelled across the country. Furthermore the enthusiasm and absolute delight with which our guests in Port Elizabeth participated in tonight’s screening has cemented our commitment to making Pop Up Cinema the most anticipated cinematic cult event in South Africa ,‚ said Alan Musa, VP and GM, Middle East, Africa and Pan Region for Turner Broadcasting Systems.

TCM Pop Up Cinema allows film-lovers to immerse themselves into the very heart and soul of a film. The concept is travelling across South Africa throughout 2011 and is FREE, strictly limited, and brings the audience to the forefront of the action.

Adriane Schoeman, Johan du Toit, guests at last week’s Shaft TCM Pop Up Cinema experience

Pop Up Cinema is going to be popping up in Durban next and the only way that lovers of cinema from KwaZulu Natal can secure an invite to this money-can’t-buy evening and lose themselves in the magic of TCM Pop Up Cinema is by registering their interest at www.TCMAfrica.com/popupcinema and then by ‚Like-ing’ us on www.facebook.com/TCMAfrica or following us on Twitter.com/TCMafrica to remain at the cutting edge of this cinematic innovation.

* Pop-up cinema is a new concept for South Africans. We asked its backers, classic movie channel TCM, to give us the low-down. Click here to find out more.

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