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Netflix gets smarter

A range of features on the streaming video platform are designed to increase involvement of family and friends.



We know how it goes: the year starts and before you’ve blinked you are half way through it. In that time, it’s understandable that things that were shiny and new at the beginning of the year fall by the wayside – much like abandoned New Year’s resolutions or toys when the novelty has worn off. 

Netflix once looked as if it may be one of those novelties, but it is constantly evolving, and not only with new content being released every week. New features keep slipping in to improve the viewing experience.  Here’s a recap of the top feature roll-outs from the past two years:

Personalised profiles

Every Netflix account comes with 5 pre-loaded profiles (so members of a family can separate their viewing choices), and each profile can be personalised with an icon that best describes the individual. In July 2018, Netflix launched its biggest update to the personalised experience with new profile icons, which now allow users to update icons with characters from Netflix shows and movies.

Trailer preview

With thousands of hours of content on Netflix, and the South Africa platform having grown by over 500% since launch, choosing the next show or movie to watch can be daunting. It’s hardly surprising, that the overwhelming majority of the shows people watch on Netflix are as a result of the platform’s personalised recommendation system. 

To make selections easier, however, a new viewing option allows users to preview a trailer without having to select the movie or series. They can now get a quick glimpse into the synopsis of the show by just hovering over it, making it easier to either keep scrolling onto something else, or settling into the show.

Be Social

Users can now share favourites on social media, with a new ‘Sharing To Instagram Stories’ feature.  No more screenshots, no more long explanations about a show or movie. It works like this:

  1. Open the Netflix app on your device.
  2. Select the series/movie you wish to feature
  3. Tap on the ‘share’ option.
  4. Tap on ‘Instagram Stories,’ and you’ll be redirected to the Instagram app.
  5. An image of the cover art from the show or movie will appear
  6. Customise IG Stories with text, GIFs, or polls.
  7. Share to followers and friends.

The post will stay visible for 24 hours, as any normal story would, and will provide a “Watch on Netflix” link back to the app and title page.

No Need to Manage Downloads

Thanks to the Download feature that launched back in 2016, long road trips and no Wi-Fi zones are now easier to tackle, with uninterrupted viewing, without using data. And then 2019 brought the Smart Download feature. Now, once one has finished watching a downloaded episode, Smart Downloads will delete it to free storage space, then automatically download the next episode.

Don’t know how to Download? Here’s how:

  1. Download the Netflix app on your laptop, cell phone or tablet
  2. Open the app
  3. Type in the name of the show/movie in the search bar
  4. Hit Download
  5. Find the show under your downloads list when you’re ready to watch – no Wi-Fi required, just make sure your device is fully charged.

These easy hacks will help navigate Netflix:

  •  F will give you full screen, Esc will take you out of it. 
  • PgDn pauses and PgUp will play. 
  • The space bar will also pause and play. 
  • Shift + Right Arrow will fast forward; Shift + Left Arrow will rewind. 
  • M should toggle your mute button, depending on your computer.

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Tech promotes connections across groups in emerging markets

Digital technology users say they more regularly interact with people from diverse backgrounds



Smartphone users – especially those who use social media – say they are more regularly exposed to people who have different backgrounds. They are also more connected with friends they don’t see in person, a Pew Research Center survey of adults in 11 emerging economies finds.

South Africa, included in the study, has among the most consistent levels of connection across age groups and education levels and in terms of cross-cultural connections. This suggests both that smartphones have had a greater democratisation impact in South Africa, but also that the country is more geared to diversity than most others. Of 11 countries surveyed, it has the second-lowest spread between those using smartphones and those not using them in terms of exposure to other religious groups.

Across every country surveyed, those who use smartphones are more likely than those who use less sophisticated phones or no phones at all to regularly interact with people from different religious groups. In most countries, people with smartphones also tend to be more likely to interact regularly with people from different political parties, income levels and racial or ethnic backgrounds. 

The Center’s new report is the third in a series exploring digital connectivity among populations in emerging economies based on nationally representative surveys of adults in Colombia, India, Jordan, Kenya, Lebanon, Mexico, the Philippines, Tunisia, South Africa, Venezuela and Vietnam. Earlier reports examined attitudes toward misinformation and mobile technology’s social impact

The survey finds that smartphone and social media use are intertwined: A median of 91% of smartphone users in these countries also use social media or messaging apps, while a median of 81% of social media users say they own or share a smartphone. And, as with smartphone users, social media and messaging app users stand apart from non-users in how often they interact with people who are different from them. For example, 52% of Mexican social media users say they regularly interact with people of a different income level, compared with 28% of non-users. 

These results do not show with certainty that smartphones or social media are the cause of people feeling like they have more diverse networks. For example, those who have resources to buy and maintain a smartphone are likely to differ in many key ways from those who don’t, and it could be that some combination of those differences drives this phenomenon. Still, statistical modelling indicates that smartphone and social media use are independent predictors of greater social network diversity when other factors such as age, education and sex are held constant. 

Other key findings in the report include: 

  • Mobile phones and social media are broadening people’s social networks. More than half in most countries say they see in person only about half or fewer of the people they call or text. Mobile phones are also allowing many to stay in touch with people who live far away: A median of 93% of mobile phone users across the 11 countries surveyed say their phones have mostly helped them keep in touch with those who are far-flung. When it comes to social media, large shares report relationships with “friends” online who are distinct from those they see in person. A median of 46% of Facebook users across the 11 countries report seeing few or none of their Facebook friends in person regularly, compared with a median of 31% of Facebook users who often see most or all of their Facebook friends in person. 
  • Social activities and information seeking on subjects like health and education top the list of mobile activities. The survey asked mobile phone users about 10 different activities they might do on their mobile phones – activities that are social, information-seeking or commercial in nature. Among the most commonly reported activities are casual, social activities. For example, a median of 82% of mobile phone users in the 11 countries surveyed say they used their phone over the past year to send text messages and a median of 69% of users say they took pictures or videos. Many mobile phone users are also using their phones to find new information. For example, a median of 61% of mobile phone users say they used their phones over the past year to look up information about health and medicine for themselves or their families. This is more than the proportion that reports using their phones to get news and information about politics (median of 47%) or to look up information about government services (37%). Additionally, around half or more of mobile phone users in nearly all countries report having used their phones over the past 12 months to learn something important for work or school. 
  • Digital divides emerge in the new mobile-social environment. People with smartphones and social media – as well as younger people, those with higher levels of education, and men – are in some ways reaping more benefits than others, potentially contributing to digital divides. 
    • People with smartphones are much more likely to engage in activities on their phones than people with less sophisticated devices – even if the activity itself is quite simple. For example, people with smartphones are more likely than those with feature or basic phones to send text messages in each of the 11 countries surveyed, even though the activity is technically feasible from all mobile phones. Those who have smartphones are also much more likely to look up information for their households, including about health and government services. 
    •  There are also major differences in mobile usage by age and education level in how their devices are – or are not – broadening their horizons. Younger people are more likely to use their phones for nearly all activities asked about, whether those activities are social, information-seeking or commercial. Phone users with higher levels of education are also more likely to do most activities on their phones and to interact with those who are different from them regularly than those with lower levels of education. 
    •  Gender, too, plays a role in what people do with their devices and how they are exposed to different people and information. Men are more likely than women to say they encounter people who are different from them, whether in terms of race, politics, religion or income. And men tend to be more likely to look up information about government services and to obtain political news and information. 

These findings are drawn from a Pew Research Center survey conducted among 28,122 adults in 11 countries from Sept. 7 to Dec. 7, 2018. In addition to the survey, the Center conducted focus groups with participants in Kenya, Mexico, the Philippines and Tunisia in March 2018, and their comments are included throughout the report. 

Read the full report at

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Nokia to be first with Android 10



Nokia is likely to be the first smartphone brand to roll out Android 10, after its manufacturer, HMD Global, announced that the Android 10 software upgrade would start in the fourth quarter of 2019.

Previously named Android Q, it was given the number after Google announced it was ditching sweet and dessert names due to confusion in different languages. Android 10 is due for release at the end of the year.

Juho Sarvikas, chief product officer of HMD Global said: “With a proven track record in delivering software updates fast, Nokia smartphones were the first whole portfolio to benefit from a 2-letter upgrade from Android Nougat to Android Oreo and then Android Pie. We were the fastest manufacturer to upgrade from Android Oreo to Android Pie across the range. 

“With today’s roll out plan we look set to do it even faster for Android Pie to Android 10 upgrades. We are the only manufacturer 100% committed to having the latest Android across the entire portfolio.”

HMD Global has given a guarantee that Nokia smartphone owners benefit from two years of OS upgrades and 3 years of security updates.

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