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MWC: Eye-tracking gets affordable

At the Mobile World Congress in Barcelona, The Eye Tribe, a Danish multiplatform eye tracking software firm, today announced the beta release of the world’s first affordable eye tracking software development kit (SDK) for mass market Android devices.

Previously only available for Windows computers, laptops and tablets, The Eye Tribe is giving smartphone users a sneak peek into the future at Mobile World Congress 2014 eye tracking software that enables people to interact with their smartphone just by looking at it.

The software beta release will be provided to select partner developers and OEMs bundled with an easy-to-use SDK, allowing for easy integration into Android devices with potential use cases including eye-activated login, hands-free navigation of websites and apps, enhanced gaming experiences and cloud-based user engagement analytics.

‚”Since we first started The Eye Tribe and rolled out eye tracking SDKs for Windows, we are working towards one ultimate vision to make eye tracking technology a standard feature of mobile devices,‚” said Sune Alstrup Johansen, CEO and co-founder of The Eye Tribe. ‚”We spent lots of time perfecting our eye tracking software to bring it to developers all over the world, and today marks a special milestone in our company’s history of being truly multiplatform. The debut of affordable eye tracking technology for Android is something no one else has been able to do up until now and we’re excited to show it off for the first time at Mobile World Congress.‚”

This announcement follows a series of key announcements for The Eye Tribe, most recently The Eye Tribe Tracker, its USD99 eye tracking device with full SDK for Windows and Mac OS X, and seed funding of $1 million from existing investors, board members and key individuals in the US, including former semiconductor executive Richard Sanquini.


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