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Mobile World: And this year’s winners are‚Ķ

The GSMA has announced the winners of the Global Mobile Awards at the 2010 Mobile World Congress. Unlike previous congress’, this year’s was broken down into two parts ‚ an afternoon awards presentation followed by an evening celebration for the winners who were entertained by Duran Duran.

The GSMA announced the winners of the coveted Global Mobile Awards at the 2010 Mobile World Congress in Barcelona. This year the new two-part format comprised an afternoon awards presentation hosted by writer, actor and self-confessed technophile Stephen Fry, followed by an evening celebration party where winners were entertained with a showcase set from one of the world’s most famous and successful bands, Duran Duran.

‚A remarkable 500 entries from across the global mobile ecosystem were submitted this year, all of an extremely high calibre, and the winners should be incredibly proud of their achievements,‚ said Rob Conway, CEO and Member of the Board, GSMA. ‚The demand for new ways to use mobile technology continues to evolve and accelerate at a breathtaking speed, and it is genuinely inspiring to see such inventive thinking and exciting ideas showcased at Mobile World Congress.‚

The awards presentation included the winners of 19 categories, covering Mobile Marketing and Advertising, Best Mobile Contribution to Social and Economic Development, the Green Mobile Awards, Mobile Personality of the Year, Mobile Innovation and Mobile Entertainment and at the evening event two highlight awards were presented, the Best Mobile Handset and the Chairman’s Award for outstanding contribution to the growth and success of the mobile industry.

The 2010 global mobile award winners:

Best Mobile Game

Winner: Iricom ‚ The Last City ‚ Fight For Your Life!

Best Mobile Music Service

Winner: Odyssey Music Group ‚ Deezer

Best Mobile Advertising or Marketing

Winner: CLANMO GmbH and OgilvyOne ‚ The IKEA PS Mobile Interior Planning Tool

Best Mobile TV Service

Winner: CBS Mobile ‚ TV.COM

Best Mobile Location Based Advertising Campaign

Winner: R/GA ‚ Nokia viNe

Best Mobile Enterprise Product or Service

Winner: Research In Motion ‚ BlackBerry Enterprise Server v5.0

Best Mobile Internet Service

Winner: adaffix Gmbh ‚ YELLIX

Best Mobile Money Service

Winner: Safaricom ‚ M-PESA (bulk payment & utility bill) extension to service

Best Use of Mobile for Social and Economic Development

Winner: Grameen Foundation, MTN Uganda, and Google ‚ The Grameen Foundation Application Laboratory (AppLab)

Best Mobile Money for the Unbanked Service

Winner: Zain Bahrain B.S.C ‚ ZAP

The Green Mobile Award for Best Green Programme, Product or Initiative

Winner: VNL ‚ VNL’s solar-powered GSM base station

Green Network Award

Winner: Mocambique Celular S.A.R.L (mcel) ‚ Eco Naturalmente (Naturally Thinking Green)

Best Network Technology Advance

Winner: SkyCross Inc ‚ SkyCross iMAT (isolated mode antenna technology) Antennas

Best Service Delivery Platform

Winner: Huawei Technologies ‚ Huawei SDP solution

Best Billing & Customer Care Solution

Winner: Mobile TeleSystems (MTS) ‚ You Individual Optimal Tariff Plan

Best Mobile Technology Breakthrough

Winner: Orange ‚ Mobile High Definition (HD) Voice

Best Mobile Handset or Device

Winner: HTC ‚ HTC Hero

Best Mobile Connected Device (non-handsets)

Winner: Novatel Wireless Inc. ‚ MiFi Intelligent Mobile Hotspot

Government Leadership Award

Winner: Kenya

GSMA Chairman’s Award

Winner: Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman BP

Mobile Industry Personality of the Year as Voted for by the Media

Winner: Steve Jobs, Co-Founder and CEO Apple

Mobile Innovation Grand Prix

The global final of the GSMA’s Mobile Innovation Grand Prix competition, part of the Global Mobile Awards, took place today at the Mobile World Congress. The Mobile Innovation Grand Prix competition showcases promising entrepreneurs from small and medium-sized companies bringing innovative new products, services and applications to market. Over the past year, four regional tournaments have taken place around the world and two finalists from each tournament competed today for the Mobile Innovation Grand Prix title. The winner, announced by Stephen Fry at the awards presentation, is:

· Ubidyne (US) for Antenna Embedded Radio

The Best Mobile Handset award is sponsored by Myriad, and the entertainment for the Congress Party & Awards Celebration party is sponsored by INQ Mobile. The Platinum sponsor for the Mobile Innovation Grand Prix competition is the Generalitat de Catalunya. RIM and Qualcomm also sponsor the Mobile Innovation Grand Prix competition and feed winning innovators from their own in-house competitions into the regional tournaments.

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