As the fighting ends in Libya’s revolution, the mobile Internet is showing signs of increased consumer activity.
While the world’s attention is focussed on the capture of the Libyan leader, mobile networks are beginning to operate again. Libyan traffic peaked in Jan 2011 (110 mil ads served) and has dropped each month since, to an all time low of 8,239 in June.
This suggests both that the networks are functioning more normally again, and that consumers are more willing, able and confident to use their smartphones again.
Dr KF Lai, CEO of BuzzCity, says: “While we do not know if the mobile internet is being used as a mechanism for the people of Libya in their fight for freedom, we share our data as part of our partner alert system. Our partners need to know when there are sharp growth trends, because there will be load-induced stress on operator networks.””