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LGE launches Dual HD Player in SA



A new Blu-ray disc and HD DVD player combination is to be introduced to the South African market in the third quarter of 2007. Read more…

LG Electronics will be launching the ‚Super Multi Blue‚ dual-format, high definition disc player in South Africa during the third quarter of 2007. The disc player blends the latest technologies, offering unprecedented flexibility to consumers who seek the convenience of both Blu-ray Disc and HD DVD content.

The advanced dual-format high-definition disc player, (BH100) has already been launched in the US market and is the world’s first player with the capability to play both next-generation disc formats, addressing the challenge of the current format war. The player is ideally suited to LG’s expanded lineup of Full HD 1080p plasma and LCD HDTVs, delivering the best video possible in the highest display resolution format.

‚We have developed the Super Multi Blue Player to end the confusion caused by the current competition between Blu-ray Disc and HD DVD. Customers are no longer forced to choose between the two formats,‚ said Charlie Kim, Product Manager, Digital Media, LGE South Africa. ‚As Full HD TV is already gaining significant ground, we are hoping that the Super Multi Blue Player will play the trigger role in expanding and advancing both Full HD TV and high-definition DVD market volume together.‚

In addition to offering Full HD 1080p picture quality from high-definition discs, the player incorporates interactive functions based on BD-Java, which allows advanced menus and functions to be displayed over the video of Blu-ray discs. It is also capable of accessing and playing audio-video content from HD DVD discs in full HD resolution. Users will still be able to access LG’s software-based advanced menu for HD DVD. Regardless, the capability to play movies in both formats is a huge consumer benefit.

The introduction of the Super Multi Blue player will ultimately eliminate the end consumer confusion and hesitation in the high-definition disc marketplace. The LG unit supports various A/V formats, including MPEG-2, VC-1, H.264 video, MPEG1/2 audio, Dolby Digital, Dolby Digital+, DTS and DTS-HD audio, and includes multiple inputs/outputs such as HDMI out, component / composite video outputs, and optical / coaxial / discrete 5.1 channel audio outputs, among others.

The unit incorporates elegant backlit touch sensor buttons along with an ergonomic remote control that gives the user command of the next-generation home entertainment experience.

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