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Iron man strikes gold in SA

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Iron Man 3 opened up in cinemas across South Africa on Wednesday, pulling in over R4-million and smashing all other South African Box-Office records.

South African movie-goers took advantage of the May 1st public holiday and came out in their droves to take part in one of the biggest film events of the year as Marvel’s Iron Man 3 opened across the country so much so, that their support smashed long-standing South African Box-Office records, giving the film the biggest local one-day opening and biggest single day of all time.

Marvel’s Iron Man 3 took in R 4 169 844,00 knocking off Twilight Saga: Breaking Dawn Part 2 as the biggest single day in South Africa’s Box Office history. This past weekend, the film opened in select foreign markets and still managed to reach unparalleled heights by taking in a massive US$ 198.4 million breaking the record previously held by last year’s superhero team-up of a lifetime, Marvel’s The Avengers (US$ 185 million).

Marvel’s Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of ‚”Tales of Suspense‚” (#39) in 1963 and had his solo comic book debut with ‚”The Invincible Iron Man‚” (#1) in May of 1968.

Marvel’s Iron Man 3 is currently open country-wide and is available in 3D in select cinemas. The trailer can be viewed here.

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