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Incredible Connection to open micro stores

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Incredible Connection has announced that on 26 July it will launch the first of its new micro format e-stores in Vredenburg on the West Coast.

The new format stores, only 80 square metres in size, will be supported by an e-commerce offering aimed at outlying areas and small towns in order to provide those customers access to a wide range of technology.

‚Although the new e-store will have a full online offering, we understand our customers’ need for personal contact – hence the provision of product demonstrations, technical support and after sales service. This store is the first step towards offering expert advice and service to our customers in remote areas,‚ says Marco van Niekerk, CEO of Incredible Connection.

He said although the size of the store would be limited with only key categories on display, the range of products would not be restricted as the model relied on customers ordering online. Incredible Connection will also offer technical back-up support.

Van Niekerk said IC was continuously establishing ways to add greater value for customers and further differentiate the brand.

‚The e-Stores are part of Incredible Connection’s plan to increase its national footprint and consolidate its position as South Africa’s leading consumer technology retailer. The company plans to roll out more stores by the end of the year,‚ he said.

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