At the annual conference of one of the world’s leading accounting software companies in Chicago this week, big names were overshadowed by future technologies, writes ARTHUR GOLDSTUCK.
It’s not often that actors like Ashton Kutcher and Gwyneth Paltrow have to compete for attention with accountants, but they have an uphill task this week.
At the Sage Summit 2016 conference in Chicago this week, these big stars are due to participate in keynote events highlighting their ventures into high-tech start-ups in the next two days. However, the biggest news came in yesterday’s opening keynote address by CEO Stephen Kelly, who declared a technology revolution for entrepreneurs and business builders.
Kelly was under significant pressure to deliver: more than 15 000 entrepreneurs and small and medium enterprise owners make the Sage Summit the world’s largest gathering of entrepreneurs and business builders. He did not disappoint them.
After investing more than R2-billion in research and development over the past year, Sage unveiled a plethora of new mobile, social, chatbot and Internet of Things offerings. It also launched a new Sage Live page offering customers support, product offerings and pricing.
“With a more connected world comes new demands on our hero business builders,” said Kelly. “We are working on making concepts like the Internet of Things, machine learning, blockchain and data sciences into a reality for businesses, accountants and partners. This is way more than cloud and mobile-first. It’s designing and building technologies that truly power businesses, freeing entrepreneurs to grow and win.”
With, 100 000 accountants around the world using Sage software, along with numerous other user categories, much of the buzz was focused on the news that the company’s real-time accounting solution, Sage Live, will be integrated with cutting edge tools from sales software leaders Salesforce.
Sage also formally launched a new admin “bot” – an artificial intelligence conversation system built into instant messaging and social media platforms. Called “Pegg”, it is a smart assistant that uses conversation to let users track expenses via any messaging app.
“Pegg removes the complexities and enables entrepreneurs to manage finances through conversation,” according to a company statement. “By digitising information at the point of capture, it takes away the pain from receipts and expenses, eradicating the need for paper and data entry. “
The first social platform to integrate Pegg is Slack, a social network geared towards enterprise messaging and collaboration. However, users can also work with it in Facebook Messenger, which has led the market in introducing chat bots.
“With the rise of freelancing and the sharing economy, the number of small businesses is growing exponentially,” says Kriti Sharma, Sage’s global director for mobile product management. “Most of these business owners use messaging apps, and with Pegg we aim to bridge the gap between these apps and work, rendering accounting invisible to the end user and making running a business as simple as sending a text.”
One of the most visionary evolutions of financial software was demonstrated by Sage’s executive vice president for product marketing, Jennifer Warawa. She showed how Sage Live can be integrated with TomTom Telematics for businesses with any size vehicle fleet to record mileage and automate expense reports – without any human intervention.
By running on the Salesforce platform, it can use existing integrations with third parties like TomTom WEBFLEET and make service journey data automatically available in Sage Live.
While this in itself may not set pulses racing, the vision behind such integration suggests a near future where administration takes second place to the more serious business of, well, running a business. It is not intended to put accountants out of business, but rather to allow them to play a more strategic role in business growth rather than focus on the “hard labour” of coordinating documents, logs, and other activity information.
The CEO’s keynote also saw some hard-hitting criticism of the support structures provided by officialdom. For one thing, it emerged that South African businesses are not alone in feeling that government lets them down. Kelly unveiled research which showed American entrepreneurs expressing high dissatisfaction with the support they get from the US Government.
In case there was any lingering suspicion of the Summit being a mere public relations exercise, he also weighed in on the ineffectual role of official events like the World Economic Forum in Davos, which he dismissed as being “out of touch”.
This echoes the views expressed earlier this year by Anton Van Heerden, managing director of Sage in South and Southern Africa. In a post on LinkedIn, he wrote that important voices were being excluded from the conversations taking place at Davos: “those of the risk-takers, entrepreneurs and small business owners who are increasingly the major drivers of wealth and job creation around the world.”
As a result, Kelly announced this week, Sage would introduce a series of policy events around the world to focus on the real needs of entrepreneurs.
It is a risky move to take Sage beyond the world of software and into the realm of policy. However, it is clear that the quest to remain relevant to customers goes beyond technology.
Online retail gets real
After decades of experience in selling online, retailers still seek out the secret of reaching the digital consumer, writes ARTHUR GOLDSTUCK.
It’s been 23 years since the first pizza and the first bunch of flowers was sold online. One would think, after all this time, that retailers would know exactly what works, and exactly how the digital consumer thinks.
Yet, in shopping-mad South Africa, only 4% of adults regularly shop online. One could blame high data costs, low levels of tech-savviness, or lack of trust. However, that doesn’t explain why a population where more than a quarter of people have a debit or credit card and almost 40% of people use the Internet is staying away.
The new Online Retail in South Africa 2019 study, conducted by World Wide Worx with the support of Visa and Platinum Seed, reveals that growth is in fact healthy, but is still coming off a low base. This year, the total sale of retail products online is expected to pass the R14-billion mark, making up 1.4% of total retail.
This figure represents 25% growth over 2017, and comes after the same rate of growth was seen in 2017. At this rate, it is clear that online retail is going mainstream, driven by aggressive marketing, and new shopping channels like mobile shopping.
But it is equally clear that not all retailers are getting it right. According to the study, the unwillingness of business to reinvest revenue in developing their online presence is one of the main barriers to long-term success. Only one in five companies surveyed invested more than 20% of their online turnover back into their online store. Over half invested less than 10% back.
On the surface, the industry looks healthy, as a surprisingly high 71% of online retailers surveyed say they are profitable. But this brings to mind the early days of Amazon.com, in 1996, when founder Jeff Bezos was asked when it would become profitable.
He declared that it would not be profitable for at least another five years. And if it did, he said, it would be in big trouble. He meant that it was so important for long-term sustainability that Amazon reinvest all its revenues in customer systems, that it could not afford to look for short-term profits.
According to the South African study, the single most critical factor in the success of online retail activities is customer service. A vast majority, 98% of respondents, regarded it as important. This positions customer service as the very heart of online retail. For Amazon, investment back into systems that would streamline customer service became the key to the world’s digital wallets.
In South Africa online still make up a small proportion of overall retail, but for the first time we see the promise of a broader range of businesses in terms of category, size, turnover and employee numbers. This is a sign that our local market is beginning to mature.
Clothing and apparel is the fastest growing sector, but is also the sector with the highest turnover of businesses. It illustrates the dangers of a low barrier to entry: the survival rate of online stores in this sector is probably directly opposite to the ease of setting up an online apparel store.
A fast-growing category that was fairly low on the agenda in the past, alcohol, tobacco and vaping, has benefited from the increased online supply of vapes, juices and accessories. It also suggests that smoking bans, and the change in the legal status of marijuana during the survey, may have boosted demand.
In the coming weeks, we can expect online retail to fall under the spotlight as never before. Black Friday, a shopping tradition imported “wholesale” from the United States, is expected to become the biggest online shopping day of the year in South Africa, as it is in the USA.
Initially, it was just a gimmick in South Africa, attempting to cash in on what was a purely American tradition of insane sales on the Friday after Thanksgiving Day, which occurs on the third Thursday of November every year. It is followed by Cyber Monday, making the entire weekend one of major promotions and great bargains.
It has grown every year in South Africa since its first introduction about six years ago, and last year it broke into the mainstream, with numerous high profile retailers embracing it, and many consumers experiencing it for the first time.
It is now positioned as the prime bargain day of the year for consumers, and many wait in anticipation for it, as they do in the USA. Along with Cyber Monday, it provides an excuse for retailers to go all out in their marketing, and for consumers to storm the display shelves or web pages. South African shoppers, clearly, are easily enticed by bargains.
Word of mouth around Black Friday has also grown massively in the past two years, driven by both media and shoppers who have found ridiculous bargains. As news spreads that the most ridiculous of the bargains are to be had online, even those who were reticent of digital shopping will be tempted to convert.
The Online Retail in SA 2019 report has shown over the years that, as people become more experienced in using the Internet, their propensity to shop online increases. This is part of the World Wide Worx model known as the Digital Participation Curve. The key missing factor in the Curve is that most retailers do not know how to convert that propensity into actual online shopping behaviour. Black Friday will be one of the keys to conversion.
Carry on reading to find out about the online retailers of the year.
Reliable satellite Internet?
MzansiSat, a satellite-Internet business, aims to beam Internet connections to places in South Africa which don’t have access to cabled and mobile network infrastructure, writes BRYAN TURNER.
Stellenbosch-based MzansiSat promises to provide cheap wholesale Internet to Internet Service Providers for as little as R25 per Gigabyte. Providers who offer more expensive Internet services could benefit greatly from partnering with MzansiSat, says the company.
“Using MzansiSat, we hope that we can carry over cost-savings benefits to the consumer,” says Victor Stephanopoli, MzansiSat chief operating officer.
The company, which has been spun off from StellSat, has been looking to increase its investor portfolio while it waits for spectrum approval. The additional investment will allow MzansiSat’s satellite to operate in more regions across Africa.
The MzansiSat satellite is being built by Thales Alenia Space, a French company which is also acting as technical partner to MzansiSat. In addition to building the satellite, Thales Alenia Space will also be assisting MzansiSat in coordinating the launch. The company intends to launch the satellite into the 56°E orbital slot in a geostationary orbit, which enables communication almost anywhere in Africa. The launch is expected to happen in 2022.
The satellite will have 76 transponders, 48 of which will be Ku-band and 28 C-band. Ku-band is all about high-speed performance, while C-band deals with weather-resistance. The design intention is for customers of MzansiSat to choose between very cheap, reliable data and very fast, power-efficient data.
C-band is an older technology, which makes bandwidth cheaper and almost never affected by rain but requires bigger dishes and slower bandwidth compared to Ku-band connections. On the other hand, Ku-band is faster, experiences less microwave interference, and requires less power to run – but is less reliable with bad weather conditions.
MzansiSat’s potential military applications are significant, due to the nature of the military being mobile and possibly in remote areas without connectivity. Connectivity everywhere would be potentially be life-saving.
Consumers in remote areas will benefit, even though satellite is higher in latency than fibre and LTE connections. While this level of latency is high (a fifth of a second in theory), satellite connections are still adequate for browsing the Internet and watching online content.
The Internet of Things (IoT) may see the benefits of satellite Internet before consumers do. The applications of IoT in agriculture are vast, from hydration sensors to soil nutrient testers, and can be realised with an Internet connection which is available in a remote area.
Stephanopoli says that e-learning in remote areas can also benefit from MzansiSat’s presence, as many school resources are becoming readily available online.
“Through our network, the learning experience can be beamed into classrooms across the country to substitute or complement local resources within the South African schooling system.”