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CNN chooses Clickatell for SMS news service

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A South African SMS and mobile messaging service provider, Clickatell, has been chosen to enable users to receive CNN headlines as text messages.

International broadcast news network CNN has chosen leading mobile messaging provider Clickatell to power the promotional version of its “Breaking News Alert”” SMS service to mobile phone users around the world.

The service will allow users to receive a headline alert as text message to their mobile phone as soon as a major international news story breaks.

Clickatell’s messaging aggregation and delivery solution allows users of the CNN service to receive breaking news information via SMS as it happens, immediately, wherever they are in the world.

Users can then link through to CNN¬πs mobile news site, http://www.CNNmobile.com, via their handsets, for the full story.

“”We are delighted to be working with CNN to deliver its Breaking News service,”” said Deon van Heerden, VP of sales for Clickatell. “”CNN’s selection of our global message delivery technology means that mobile phone users everywhere now experience – free-of-charge – a service that keeps them up-to-date with world affairs as they happen, via their mobile device.””

“”Clickatell is able to keep CNN Breaking News alert users informed of all news updates as they happen, irrespective of their location, thanks to its robust, carrier-grade global messaging infrastructure that delivers high-priority alerts to approximately 600 mobile networks in 200 countries.””

For more information, visit

http://www.clickatell.com/central/campaigns/redir.php?cid=9030

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