Gadget

CES 2021: Sony unveils new “Cognitive AI” Bravia range

At CES 2021, Sony Electronics announced a new range of Bravia XR televisions with a new processor that it says “mimics the human brain to deliver an immersive viewing experience”. The range includes the Master Series Z9J 8K LED and A90J OLED, in addition to the A80J OLED, X95J and X90J 4K LED televisions.

Powered by the Cognitive Processor XR, the TVs use a new processing method that incorporates artificial intelligence (AI) that is designed to replicate the ways humans see and hear.

When we see objects, we unconsciously focus on certain points. The Cognitive Processor XR knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.

Sony says the new processor can cross-analyse an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so content is synchronised and lifelike — something that conventional AI technology cannot achieve.

The Cognitive Processor XR chip can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound to deliver more realism with an immersive soundscape. It learns, analyses and understands large amounts of data and optimises every pixel, frame, and scene for lifelike picture and sound.

Key Bravia XR Lineup highlights, as provided by Sony, are:

Click below to read on about the new TV models and their features.

New Sony’s TV models and key Features, as provided by Sony, are:

Master Series Z9J [85” class model] 8K LED TV features:

Master Series A90J [65” class and 55” class models] OLED TV features:

A80J [77” class, 65” class and 55” class models] OLED TV features:

X95J [85” class and 65” class models] 4K LED TV features:

X90J [75” class, 65” class, 55” class and 50” class models] 4K LED TV features:

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