At CES 2021, Sony Electronics announced a new range of Bravia XR televisions with a new processor that it says “mimics the human brain to deliver an immersive viewing experience”. The range includes the Master Series Z9J 8K LED and A90J OLED, in addition to the A80J OLED, X95J and X90J 4K LED televisions.
Powered by the Cognitive Processor XR, the TVs use a new processing method that incorporates artificial intelligence (AI) that is designed to replicate the ways humans see and hear.
When we see objects, we unconsciously focus on certain points. The Cognitive Processor XR knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.
Sony says the new processor can cross-analyse an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so content is synchronised and lifelike — something that conventional AI technology cannot achieve.
The Cognitive Processor XR chip can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound to deliver more realism with an immersive soundscape. It learns, analyses and understands large amounts of data and optimises every pixel, frame, and scene for lifelike picture and sound.
Key Bravia XR Lineup highlights, as provided by Sony, are:
- Google TV: This lineup also introduces Google TV, a new entertainment experience that brings together movies, shows, live TV and more from apps and subscriptions and organises them for the user. Users can find something to watch with personalised recommendations, then bookmark shows and movies to a single watchlist to keep track of what to watch.
- HDMI 2.1 Compatibility: All Bravia XR TVs will feature HDMI 2.1 and e-ARC compatibility, including 4K 120fps, variable refresh rate (VRR), auto low latency mode (ALLM), supporting higher resolutions and frame rates suitable for next-generation gaming.
- Sound-from-Picture Reality: In addition to the picture enhancing technology, the new Cognitive Processor XR also offers realistic sound with Sound-from-Picture Reality, which aligns the position of the sound with the images on the screen to offer a lifelike experience.
- Hands-Free Voice Function: With hands-free voice control built into Sony’s Google TVs, users can set aside the remote and their voice to search for entertainment, get answers, and control the TV, all via Google Assistant
- Delivering the Creator’s Intent: The new models will continue to deliver the creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content.
Click below to read on about the new TV models and their features.
New Sony’s TV models and key Features, as provided by Sony, are:
Master Series Z9J [85” class model] 8K LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a new experience that immerses viewers in the displayed content.
- Combined with the precision of a full array LED panel, XR Triluminos Pro, XR Contrast Booster and XR 8K Upscaling delivers supreme 8K realism with deep blacks and intense brightness.
- Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright, and clear with no blur.
- X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness.
- Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony.
- Quick access to an array of content and services with Google TV
- Faster connectivity to most devices, including Apple AirPlay 2 and HomeKit.
- Works with Google Assistant
- Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience.
- X-Anti Reflection minimises reflection for a distraction-free viewing experience.
- HDMI 2.1 compatibility, including 4K 120fps, variable refresh rate (VRR), auto low latency Mode (ALLM) and e-ARC.
- Ambient optimisation optimises picture and sound quality in most environment.
- Netflix Calibrated Mode offers studio-quality Netflix content.
- Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings.
Master Series A90J [65” class and 55” class models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing an experience that immerses viewers in the content.
- XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
- XR Motion Clarity technology controls moving images precisely to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.
- Quick access to an array of content and services with Google TV.
- Faster connectivity to most devices, including Apple AirPlay 2 and HomeKit.
- Netflix Calibrated Mode offers studio-quality Netflix content.
- Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments not possible through conventional picture settings.
- XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
- HDMI 2.1 compatibility, including 4K 120fps, variable refresh rate (VRR), auto low latency mode (ALLM) and e-ARC.
- Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony.
- Support for Dolby Vision HDR and Dolby Atmos immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound.
- Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience.
A80J [77” class, 65” class and 55” class models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing an experience that immerses viewers in the content.
- XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
- XR Motion Clarity technology controls moving images precisely to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.
- Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound.
- Quick access to an array of content and services with Google TV
- Faster connectivity to most devices, including Apple AirPlay 2 and HomeKit.
- XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
- HDMI 2.1 compatibility, including 4K 120fps, variable refresh rate (VRR), auto low latency mode (ALLM) and e-ARC.
- Netflix Calibrated Mode offers studio-quality Netflix content.
- Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments not possible through conventional picture settings.
X95J [85” class and 65” class models] 4K LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing an experience that immerses viewers in the content.
- Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness.
- Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur.
- Dolby Vision and Dolby Atmos support.
- X-Anti Reflection minimises reflection for a distraction-free viewing experience.
- XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
- HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), auto low latency mode (ALLM) and e-ARC
- Quick access to an array of content and services with Google TV.
- Works with Google Assistant.
- Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience.
- Netflix Calibrated Mode offers studio-quality Netflix content.
X90J [75” class, 65” class, 55” class and 50” class models] 4K LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing an experience that immerses viewers in the content.
- Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness.
- Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur.
- XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
- HDMI 2.1 compatibility, including 4K 120fps, variable refresh rate (VRR), auto low latency mode (ALLM) and e-ARC.
- Ambient Optimisation technology with a light sensor automatically adjusts picture and sound to viewers’ environment.
- Quick access to an array of content and services with Google TV.
- Faster connectivity to most devices, including Apple AirPlay 2 and HomeKit.
- Dolby Vision and Dolby Atmos support.
- Netflix Calibrated Mode offers studio-quality Netflix content.
- Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments not possible through conventional picture settings.
- Click here to read more about the Bravia line-up.