When one thinks of high-tech, major brands like Apple and Samsung come to mind. However, the CES technology fest in Las Vegas also plays host to a wide range of companies that are normally more comfortable in fashion and beauty shows. This year, beauty and cosmetics companies are producing innovative products which will maximise comfort.
Here is just a small sample:
YouCam: AI meets AR Makeup
Perfect Corp., creators of YouCam Makeup, is showcasing its latest AR and AI beauty solutions at CES, including “AI Look Transfer”, which allows users to take a photo of a makeup look in print and then try the same AR look on their own face in the YouCam Makeup app. The YouCam Makeup app allows users to try-on makeup looks and products virtually, with a smartphone front camera, and a smattering of artificial intelligence.
Since its launch in August 2014, the app has amassed more than 270 million downloads globally.
YouCam is also showcasing real-time AR hair colouring that allows users to experience a new shade of hair colour on their own hair.
* Perfect Corp is exhibiting and demoing the latest technology at the Las Vegas Convention Centre, booth #32202.
Click here to see more on CES beauty, including L’Oreal’s technology to help with skin irritations.
L’Oreal: A device to control skin pH
The skin is often referred to as one of the forgotten organs. L’Oreal aims to change this perception.
My Skin Track pH by La Roche-Posay is claimed to be the first wearable sensor and companion app to measure personal skin pH levels and create customised product regimens to treat skin.
The pH scale ranges from acidic to basic, on a spectrum measured from 0 to 14. Healthy skin pH exists within the slightly acidic range between 4.5 and 5.5. When pH balance is compromised, whether environmental factors or underlying conditions, it can trigger inflammatory responses, like eczema.
The new device is a small, thin, flexible sensor, which represents a huge advance in personalised skincare technology for L’Oreal. As the first wearable to measure individual skin pH levels, using microfluidic technology, it captures trace amounts of sweat from skin pores through a network of micro-channels, providing an accurate pH reading within 15 minutes.
Click here to see more on CES beauty, including how HiMirror will get consumers to use smart mirrors
HiMirror: Smart Mirror in Businesses
HiMirror a version of its consumer smart mirror for businesses at CES. The smart mirror offers customisations to meet the needs of businesses like spas and salons. Existing features from the consumer models, such as a skin analyser and vanity mirror with adjustable lighting, have been carried over, but use a cloud-based customer database to keep track of customers from to visit.
The cloud database is a subscription-based model, allowing scalability of the number of users. A back-end management system allows for multiple HiMirrors to be controlled by a web interface, with all information available in one accessible portal.
This model is able to track of individual users by comparing historical skin data, as well as providing product/treatment recommendation based on users’ skin analysis results. The analysis is claimed to provide precise measurement of pores, red spots, dark spots, dark circles, wrinkles, fine lines, and roughness.
HiMirror has showcased a smart mirror for businesses at CES. The smart mirror offers customisations to fit businesses like spas and salons. Existing features from the consumer models, such as the skin analyzer and vanity mirror with adjustable lighting, have been carried over but utilise a cloud-based customer database to keep track of customers from to visit.
Visitors to CES can try out the technology at the Sands Expo Centre, booth #44410.
Click here to see more on CES beauty, including how Soma is removing measuring tapes from bra sizing.
Soma: Smart Bra Sizing
Soma is reshaping the bra sizing experience with its latest smart product, the Somainnofit. Through an app, the smart bra offers an easy solution that helps women find a best-fit bra without a measuring tape or fit quiz.
When a woman puts the smart bra on and connects it to the app, it captures four key body measurements and recommends a curated selection of Soma bras in the styles and size that will deliver her best fit. Once the process is completed, customers can use their individual measurements to purchase the recommended bras directly through the app, on Soma’s website, Soma.com, or in a Soma boutique. Multiple women can use the same Somainnofit bra by downloading the app and entering a unique bra identifier.
“Somainnofit continues the legacy of Soma’s mission to break new ground with innovative styles and powerful solutions for women that focus on fit and uncompromising comfort,” says Mary van Praag, president of Soma.
Click here to see how VOLO’s GO dries hair from the inside out.
VOLO: Healthier hair with a cordless hair dryer
Cordless hair dryers are rare. Healthy hair drying technology is even rarer. The VOLO GO addresses both of these issues.
VOLO claims that the GO is the world’s first cordless hair dryer. This is usually not feasible, because of the amount of power that a typical hair dryer uses. However, the GO uses three times less power than the typical hair dryer, making its cordless form factor possible.
Its integrated quartz infrared light technology is both power-saving and dries hair from the cortex of the hair, out. This minimises damage to the hair that would usually cause split ends.