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CES 2015: LG opens 4K flood



Seven new 4K OLED TVs, from flexible to curved to flat, across a wide size range, showcase the company’s proprietary colour technology.

Following the debut of the world’s first 4K OLED TVs in 2014, LG Electronics (LG) unveiled an expanded OLED TV lineup at the 2015 International CES this week.

With seven different new 4K OLED TVs ¬Ø flexible, curved and flat models spanning 55 (54.6 inches diagonally), 65 (64.5 inches diagonally) and 77 (76.7 inches diagonally) inches in display size ¬Ø LG OLED TVs showcase the company’s proprietary WRGB technology.

This pixel structure adds a white sub pixel, which allows for expanded, life-like colors. These TVs incorporate features that ensure images are rendered with perfect blacks and perfect colors, and an infinite contrast ratio. LG’s Optimized True Color technology regulates color stability regardless of variations in brightness and delivers more natural, comfortable colors. With a maximum response time of 0.001ms, LG’s OLED TVs are more than 1,000 times faster than conventional LCD flat panel TVs. LG OLED TVs assure that even viewers sitting off-axis will enjoy exceptional picture quality at wide viewing angles, unlike most LCD TVs, which suffer from colour washout and lower contrast.

LG’s Art Slim design philosophy focus on creating the slimmest TV possible while keeping the overall aesthetic simple and minimal. The transparent stand makes the TV appear as though it is floating and maximizes the immersive viewing experience by reducing visual clutter around the screen. The attention to detail is meticulous ¬Ø even the back cover is free of any fasteners or holes for a smooth finish. And while a curved TV may look like a work of art, LG also has a flat TV design for those looking for simplicity and unobtrusiveness.

2015 LG OLED TVs feature advanced sound with technology developed in partnership with audio expert Harman/Kardon, providing deep, rich sound. The 4.2 channel speaker setup is balanced with LG’s ULTRA Surround System.

All LG’s 2015 4K OLED TVs feature webOS 2.0, the latest version of LG’s smart TV platform.

LG is driving innovation by making this superb TV technology available to more consumers,” said HB Lim, Product Manager for Home Entertainment at LG Electronics South Africa. “LG believes this is where the future of television is headed and we’re going to continue developing and expanding our OLED offerings until it becomes a viable option for all consumers.

The Consumer Electronics Association has awarded 2015 CES Innovation Awards for LG’s 77-inch Flexible 4K OLED TV (Model 77EG9900), 65-inch Floating Art Slim CURVED 4K OLED TV (Model 65EG9600) and 55-inch Floating Art Slim Flat 4K OLED TV (Model 55EF9500).

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