People 'n' Issues
CES 2010: A record number of celebrities, products and visitors
Gary Shapiro, president and CEO of CEA confirmed that CES 2010 marked a new milestone with a record number of exhibitors and visitors attending this year’s show.
More than 2,500 technology companies introduced more than 20,000 new products at the 2010 International CES, kicking off the next decade of technology innovation. With a record 330 new exhibitors, major technology trends unveiled on the 2010 CES show floor included 3D TV, mobile DTV, connected TV, green technologies, tablets and applications.
‚The innovations unveiled at the 2010 International CES brought new optimism and opportunity to our industry and the global economy,‚ said Gary Shapiro, president and CEO of CEA. ‚This show exceeded expectations with its innovation, optimism and excitement. What a great way to kick off the new decade.‚
Technology trends wowed crowds throughout the 2010 International CES show floor including advancements in 3D technology, mobile DTV, tablets, net-books, eReaders, applications, connected TVs, embedded internet technologies and green technology. Major innovations creating a buzz from CES included the Android OS, Lenovo’s IdeaPad U1 Hybrid, Microsoft’s Project Natal and Sprint’s 4G network.
‚The 2010 CES featured a record number of new exhibit areas on the show floor highlighting technology trends that will redefine our industry,‚ said Karen Chupka, senior vice president for events and conferences at CEA. ‚The iLounge Pavilion included a hundred companies and featured the latest apps and accessories for iPod, iPhone and Mac products ‚ the largest display of its kind in CES history ‚ and areas such as Living in Digital Times unveiled the next generation of innovation for consumers of all demographics.‚
In addition to the gadgets, the 2010 International CES featured keynote addresses from industry leaders including Microsoft’s Steve Ballmer, Ford’s Alan Mulally, Intel’s Paul Otellini, Nokia’s Olli-Pekka Kallasvuo, Qualcomm’s Dr. Paul Jacobs and Hisense’s Zhou Houjian.
More than 250 conference sessions took place over the four days of the 2010 CES spanning industry topics ranging from distracted driving to social media. The new conference program focused on entertainment content, Up Next at CES, featured content industry executives and actors Richard Dreyfus and Jason Bateman, who announced DumbDumb, a sponsor-driven advertising and production company.
At show close, preliminary registration figures indicate more than 120 000 industry professionals attended the 2010 International CES, up from the 2009 CES which hosted 113,085 verified attendees. International attendance also increased over the 2009 CES by more than 1,000 attendees. More than 5,000 reporters, analysts and bloggers attended the show, generating significant global media coverage of the 2010 CES. CEA conducts an independent audit of International CES attendance and the final verified figures will be released later this year.
The 2010 CES welcomed government officials from the U.S. and around the world, including U.S. Chief Technology Officer Aneesh Chopra, Federal Communications Commission (FCC) Chairman Julius Genachowski and FCC Commissioners Meredith Atwell Baker, Mignon Clyburn and Robert McDowell. Some 100 other government officials attended CES.
The 2010 International CES was a celebrity-filled event with entertainment and sports figures on the CES show floor, including Taylor Swift, Lady Gaga, Dr. Dre, Drew Carey, P.Diddy, Tommy Lee, Joba Chamberlain, Prince Fielder, author James Patterson, Bette Midler and CBS Sports-caster James Brown.
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