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Cell C rolls out new entertainment platform

In a comprehensive response to the video-on-demand explosion, Cell C has expanded its MediaPlay service

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Cell C has unveiled an enhanced and refined “all-in-one mobile and entertainment solution” called MediaPlay. It says the service “is well-placed to offer customers all of their entertainment and communication needs in one streamlined package, priced to fit every budget”.

It allows subscribers to access their data, voice and SMS, while at the same time gaining access to Cell C’s premium entertainment platform black TV.

The company says: “MediaPlay has been specifically designed to allow customers to enjoy streaming their favourite TV stations and binge on the latest and Movies, Series, Music Videos without worrying about the costs of data. Cell C is the only operator that offers its customers full streaming on black TV without having to be concerned with the costs of data. Completely integrated telco and entertainment means that customers will only need to worry about a single cost-controlled bill at the end of the month.”

MediaPlay now consists of eight different packages with access to movies, series, kids’ shows, music, sport and news to suit individual customer’s needs and budget.

“However the real kick here is that all of this exciting content is available free of the cost of streaming,” says Cell C’s Chief Commercial Officer, Junaid Munshi. “At a time when data is so integrated into our lives, it’s very refreshing to know that Cell C is the only operator offering unlimited free streaming data on black TV where you are assured of being able to enjoy the best of entertainment.”

“With ultra-fast 4G coverage, now more widely available across all of South Africa, it is the best time to take advantage of what MediaPlay has to offer.”

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