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Cars 3: Driven to Win

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Cars 3: Driven to Win

Warner Bros. Interactive Entertainment recently released an in-depth look at the action packed gameplay of Cars 3: Driven to Win, the upcoming competitive racing game inspired by Disney Pixar’s Cars 3. The deep dive gameplay video shows off beloved characters such as Lightning McQueen and Cruz Ramirez, and new rival racer Jackson Storm battling to become the Ultimate Champions.

Warner Bros. Interactive Entertainment recently released an in-depth look at the action packed gameplay of Cars 3: Driven to Win, the upcoming competitive racing game inspired by Disney Pixar’s Cars 3. The deep dive gameplay video shows off beloved characters such as Lightning McQueen and Cruz Ramirez, and new rival racer Jackson Storm battling to become the Ultimate Champions.

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Video of the Day

Gillette – “We Believe”

Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette is taking another look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, says the shaving brand, it knows there is work to be done – together.

“Gillette believes in the best in men,” said Gary Coombe, president of P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”

Click through to watch the Gillette short film and read more about the campaign

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Gillette is introducing a new marketing campaign and charitable program dedicated to celebrating the stories of men making a positive impact, and to inspire others in the process. 

A short film leading the campaign, entitled “We Believe”, begins with a compilation of actions commonly associated with “toxic masculinity.” 

More importantly, it then showcases examples of how men can take actions large and small to create meaningful change for themselves, their loved ones, and their peers, and set the right example for the next generation of men. Because it’s only by challenging ourselves to do more that we get closer to our best.

In addition to debuting the short film, Gillette is donating US$1-million per year for the next three years to non-profit organisations executing programmes in the United States designed to help men of all ages achieve their personal “best.” Through this commitment, the company says, it wants to both deliver and inspire more:

  • Respect: Demonstrating respect and fostering inclusivity for all, including genders, races, religions and orientations.
  • Accountability: Ending phrases like “Boys Will Be Boys” and eliminating the justification of bad behaviour.
  • Role Modelling: Inspiring men to help create a new standard for boys to admire. We want boys to see and admire traits like honesty, integrity, hard work, empathy and respect.

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Product of the Day

CES: Audeze Mobius headphones

At CES last week, Audeze showcased its new Mobius headphones, which it says delivers a realistic, immersive experience that will enhance audio experiences of gaming, movies, and music. With materials originally designed for space applications, Audeze’s planar magnetic technology is claimed to produce pure, accurate, high-quality sound.

Click through to read how tilting these earphones can trigger actions in a game.

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WAVES Nx head tracking technology creates hyper-realistic 3D audio experiences indistinguishable from being in the game, movie, or live concert.

With Head Gesture Keybinds, users will be able to map various keyboard inputs and macros to corresponding head-tracking movements. 

For example, a head tilt to the left while wearing Mobius can be mapped to a game-specific action, such as lean left from cover. The functionality is fully customisable and can be used to trigger a variety of actions in various games. 

For those who simply wish to jump in and play, several game-specific presets will be included in the update to Audeze HQ.

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