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Business double-vision: ‘change’ AND ‘run’

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Most successful companies of the modern era have one fundamental thing in common – a strong set of core infrastructure, reliable and versatile, from which new innovation can be borne, writes GAVIN HOLME of Wipro.

Think of the greatest creative minds throughout history, the artists who open our eyes to new visions of the world, the scientists making breakthrough discoveries, or the sports stars that evolve physics-defying techniques.

Whichever individuals are in your mind, if you look more deeply, we’ll see that their unique, creative approaches are always grounded in a set of fundamentals: the artist whose training is based in perspective, colour and light, the scientist who firstly learns the essentials of physics or chemistry, or the sports hero that ploughs hours into fitness and strength training regimes.

In the same way, most creative and successful companies of the modern era have one fundamental thing in common – a strong set of core infrastructure, reliable and versatile, from which every new innovation can be borne.

Outside-In

When it comes to enterprise technology, we often refer to two distinct domains: ‘run the organisation’ (where the focus is on efficiency, stability, and reducing technology costs), and ‘change the organisation’ (looking at new innovations and business transformation).

But the reality is more nuanced, as the two domains often interrelate and overlap. Technology that starts out in the ‘change’ space will mature and eventually become embedded in the ‘run’ space. And not all new technologies will immediately land in the ‘change’ portfolio – consider breakthrough innovations in areas like automation and robotics, creating efficiencies on the ‘run’ side, for instance.

While the bi-modal framework certainly has its merits, looking at your IT strategy from a purely bi-modal perspective is too one-dimensional. It is advisable to engage with a partner that takes a holistic approach to their clients’ digital transformation strategies – considering projects and programmes from various perspectives.

I believe that firms should adopt an ‘outside-in’ approach, with design as the starting point.

Design – in its broadest sense – seeks to deeply understand customer requirements, draw on strategy consulting and design thinking, and ultimately discover new business outcomes that can be achieved with the tools and capabilities that one has. From there, ideas move into conceptual prototypes in the ‘change’ space, before moving further inside, towards the ‘run’ space.

Finding the balance

The real challenge, though, lies in addressing one’s core infrastructure while simultaneously building and incubating these new digital innovations at the fringes. To truly embrace the digital era, organisations need to refresh, refactor or replace some of their existing assets held within the ‘run’ area.

Here, I advocate the concept of ‘business processes as a service’ – essentially applying a technology layer that transforms core infrastructure, and incorporates the benefits of cognitive analytics, artificial intelligence, connected devices, and automation. The goal is to simplify and automate as much as possible, aggressively drive costs out of the ‘run’ portfolio, and divert as many possible resources to new programmes in the ‘change’ area.

But too many firms are failing to balance their change and run portfolios – either investing so heavily in ‘keeping the lights on’ that their innovation efforts are stifled; or swinging to the other side of the pendulum, with popular new digital services, but failing to maintain the stable IT core that enables these innovations to be sustainable.

The biggest challenge of the digital era is keeping a dual-focus on maintaining the core, while accelerating the innovation efforts at the edge. With a skilled IT partner, and with the optimal technology solutions, organisations can create a stable foundation – like the artist, scientist or sports star – from which new shoots of creativity can grow.

* Gavin Holme, Country Manager, Africa, Wipro Limited

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ConceptD: Creatives get a tech brand of their own

The unveiling of a new brand by Acer recognises the massive computing power needed in creative professions, writes ARTHUR GOLDSTUCK

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It’s a crisp Spring morning in Brooklyn. The regular water taxi from Manhattan pulls up at Duggal Greenhouse on the edge of the East River. It’s a building that symbolises the rejuvenation of Brooklyn as a hub of artistic and creative expression.

Inside the vast structure, global computer brand Acer is about to unveil its own tribute to creativity. Company CEO Jason Chen takes to the stage in faded blue jeans and brown t-shirt, underlining the connection of the event to the informality of the area.

“Brooklyn is become more and more diverse,” he tells a gathering of press from around the world, attending the Next@Acer media event. “It’s an area that is up and coming. It represents new lifestyles. And our theme today is turning a new chapter for creativity.”

Every year, Next@Acer is a parade of the cutting edge in gaming and educational laptops and computers. New devices from sub-brands like Predator, Helios and Nitro have gamers salivating. This year is no different, but there is a surprise in store, hinted in Chen’s introduction.

As a grand finale, he calls on stage Angelica Davila, whose day job is senior marketing manager for Acer Latin America. But she also happens to have a Masters degree in computer and electric engineering. A stint at Intel, where she joined a sales and marketing programme for engineers, set her on a new path.

Angelica Davila, marketing manager for Acer Latin America

For the last few months, she has been helping write Acer’s next chapter. She has shepherded into being nothing less than a new brand: ConceptD.

Click here to read more about ConceptD.

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Which voice assistant wins battle of translators?

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Take the most famous phrase from the Godfather – “I’m going to make him an offer he can’t refuse” – or “The only thing we have to fear is fear itself” from the inaugural address of US President Franklin Delano Roosevelt and see just how the virtual assistants do in translating them using their newly introduced Neural Machine Translation (NMT) capabilities. One Hour Translation (OHT), the world’s largest online translation service, conducted a study to find out just how accurate these new services are.

OHT used 60 sentences from movies and famous people ranging from the Godfather and Wizard of Oz to Neil Armstrong, the first man to set foot on the moon, US presidents Franklin Delano Roosevelt and John Fitzgerald Kennedy and historical figures like Leonardo da Vinci and Aesop. The sentences were translated by Google Assistant, Amazon’s Alexa and Apple’s Siri from English to French, Spanish, Chinese and German and then given to five professional translators for their assessment on a scale of 1-6. 

Google Assistant scored highest in three of the four languages surveyed – English to French, English to German and English to Spanish and second in English to Chinese.  Amazon’s Alexa, whose translation engine is powered by Microsoft Translator, was tops in the English to Chinese category. Apple’s Siri was second place in English to French and English to Spanish and third place in English to German and English to Chinese.  (See chart). All three virtual assistants are compatible with mobile phones.

“The automated assistants’ translation quality was relatively high, which means that assistants are useful for handling simple translations automatically,” says Yaron Kaufman, chief marketing officer and co-founder of OHT. He predicts that “there is no doubt that the use of assistants is growing rapidly, is becoming a part of our lives and will make a huge contribution to the business world.” 

A lot will depend on further improvements in NMT technology, which has revolutionized the field of translation over the past two years.  All the companies active in the field are investing large sums as part of this effort. “OHT is working with several of the leading NMT providers to improve their engines through the use of its hybrid online translation service that combines NMT and human post-editing,” notes Kaufman. He adds that this will no doubt have a huge impact on the use of assistants for translation purposes.

OHT has made a name for itself in assessing the level of translations by NMT engines.  Its ONEs Evaluation Score is a unique human-based assessment of the leading NMT engines conducted on a quarterly basis and used as an industry standard. 

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