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Body as password and other trends for 2014

With 2013 coming to an end, Ericsson ConsumerLab has identified the hottest consumer trends for 2014 and beyond. One of the most important trend to emerge from the survey is that your body, in particular your fingerprint will become the password of the future.

For more than 15 years, ConsumerLab has conducted research to explore people’s values, behaviors and ways of using ICT products and services. Our global research program is based on annual interviews with over 100,000 individuals in more than 40 countries and 15 megacities.

Michael Bj√∂rn, Head of Research at ConsumerLab, says: ‚”The most important trend we see is the mass demand for apps and services across all industries and societal sectors which has the potential to fundamentally change everyday life.‚”

* Image courtesy of


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