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BlackBerry becomes a fashion statement

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The South African Fashion Week team has opted for BlackBerry smartphones for the coordination of this year’s Fashion Week. Apart from using only BlackBerry handsets, the team will also be taking advantage RIM’s recently launched BlackBerry Enterprise Server Express.

South Africa Fashion Week has named BlackBerry the official handset for 2010. The core SA Fashion Week team all use BlackBerry smartphones and are making use of the recently launched BlackBerry Enterprise Server Express to manage every aspect of the upcoming season. This ensures interactivity as well as effective and efficient communication leading up to and during this year’s SA Fashion Week.

“We’re excited to be part of SA Fashion Week 2010, the most prestigious entry on the South African fashion industry’s calendar,‚ says Deon Liebenberg, Regional Director for Sub-Sahara Africa at Research In Motion. ‚Research In Motion is as dedicated to style, elegance, fun and trend-setting as the SA Fashion Week designers and buyers that take part in the event.””

Research In Motion is at the forefront of new smartphone technology and creates opportunities for users to interact, educate and influence those around them while on the move. Style is important in the BlackBerry world, with each BlackBerry smartphone designed for both style and function.

For more information on BlackBerry smartphones, go to www.blackberry.com

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