Evolving biometric payment technologies could soon make it possible for one to pay for every transaction using nothing more than a quick scan of your fingerprint or iris, or even through a selfie, writes CHARLES PITTAWAY, Managing Director of Sage Pay.
Imagine a world where you never had to worry about having your bank card with you or remembering a long list of passwords and PIN codes. The time you’d save not having to dig in your handbag or pockets for some cash or a card to pay for your coffee.
You will not have to imagine for much longer. Fast evolving biometric payment technologies could soon make it possible for you to pay for every transaction using nothing more than what you were born with. Just a quick scan of your fingerprint or iris, or even a selfie. Our research shows that consumer appetite for new payments technology has never been stronger, so the time for biometrics may soon be at hand.
This year’s Sage Payments Landscape Report found that an overwhelming majority of consumers in the UK, US and South Africa (96% in South Africa) claim it’s important for businesses to offer customers a diverse range of payment methods. Most say they would be more likely to shop somewhere that offered them multiple ways to pay.
Hungry for change
The proliferation of mobile payment technologies and their successful adoption by businesses and consumers has paved the way for biometrics. Ease of use is a major factor for user adoption, but what really makes the difference is security. The importance of security has increased over recent years following a number of high-profile attacks affecting consumers.
Biometric technology has the power to make payments quicker, easier and more secure than ever before. However, it may not be the solution some might hope. Resourceful criminals could lift finger prints from glass surfaces; they’ll no doubt come up with a number of hacks and exploits to circumvent biometric security.
It also takes time to change behaviours that have become ingrained. Many of us still use PIN numbers to unlock our phones rather than the fingerprint technology built into most smartphones. When it comes to security there is a lot to be said for familiarity and the reassurance it gives us.
We at Sage are giving business builders the power to control their businesses from the palm of their hand. They, in turn, are giving their customers new ways to pay from their smartphones and other convenient devices. Biometrics will be an important part of that landscape in the coming years.
However, I doubt that it will entirely replace existing technologies and behaviours. For now, I think biometric technology will act as a further security measure; support for existing payment protections that will get us all used to the idea. Then, who knows, we could be paying for our weekly groceries in the blink of an eye.
Jaguar drives dictionary definition
Jaguar is calling for the Oxford English Dictionary and Oxford Dictionaries to update their online definition of the word ‘car’
Jaguar is spearheading a campaign for the Oxford English Dictionary (OED) and Oxford Dictionaries (OxfordDictionaries.com) to change their official online definitions of the word ‘car’.
The I-PACE, Jaguar’s all-electric performance SUV, is the 2019 World Car of the Year and European Car of the Year. However, strictly speaking, the zero-emission vehicle isn’t defined as a car.
The OED, the principal historical dictionary of the English language, defines a ‘car’ in its online dictionary as: ‘a road vehicle powered by a motor (usually an internal combustion engine) designed to carry a driver and a small number of passengers, and usually having two front and two rear wheels, esp. for private, commercial, or leisure use’.
Whereas the current definition of a ‘car’ on Oxford Dictionaries.com, a collection of dictionary websites produced by Oxford University Press (OUP), the publishing house of the University of Oxford, is: ‘A road vehicle, typically with four wheels, powered by an internal combustion engine and able to carry a small number of people.’
To remedy the situation, Jaguar has submitted a formal application to the OED and OxfordDictionaries.com to have the definitions updated to include additional powertrains, including electric vehicles (EV).
David Browne, head of Jaguar Land Rover’s naming committee, said: “A lot of time and thought is put into the name of any new vehicle or technology to ensure it is consumer friendly, so it’s surprising to see that the definition of the car is a little outdated. We are therefore inviting the Oxford English Dictionary and the Oxford Dictionaries to update its online classification to reflect the shift from traditional internal combustion engines (ICE) towards more sustainable powertrains.”
The Oxford English Dictionary is widely regarded as the accepted authority on the English language. It is an unsurpassed guide to the meaning, history, and pronunciation of 600,000 words – past and present – from across the English-speaking world.
Jaguar unveiled the I-PACE, its first all-electric vehicle, last year to deliver sustainable sports car performance, next-generation artificial intelligence (AI) technology and five-seat SUV practicality.
Featuring a state-of-the-art 90kWh lithium-ion battery, two Jaguar-designed motors and a bespoke aluminium structure, the I-PACE is capable of 0-100km/h in 4.8 seconds and a range of up to 470km (WLTP).
While both the Oxford English Dictionary and Oxford Dictionaries review the application, Jaguar is encouraging people to get behind the campaign by asking how the word ‘car’ should be defined. Contact Jaguar on Twitter, Facebook and Instagram using #RedefineTheCar with your thoughts.
How Internet blocks visually impaired
A pervasive “digital divide” inhibits blind people from accessing the Internet, according to a study conducted by Nucleus Research for Deque Systems, an accessibility software company specialising in digital equality. This results in visits to websites being abandoned, further resulting in a missed market opportunity for the websites in question.
The study, which conducted in-depth interviews with 73 U.S. adults who are blind or have severe visual impairments, revealed that two-thirds of the Internet transactions initiated by people with vision impairments end in abandonment because the websites they visit aren’t accessible enough. Ninety percent of those surveyed said they regularly call a site’s customer service to report inaccessibility and have no choice but to visit another, more accessible site to make the transaction.
The Nucleus study also scanned hundreds of websites in the e-commerce, news and information and government categories and found that 70 percent had certain “critical blockers” that rendered them inaccessible to visually impaired users.
“Besides the moral dilemma and legal risk, businesses with inaccessible websites are missing a huge revenue opportunity by ignoring an untapped market,” says Preety Kumar, CEO of Deque Systems. “Among internet retailers specifically, two-thirds of the top ten online retailers had serious accessibility issues, meaning they are leaving $6.9 billion in potential North American e-commerce revenues on the table.”
Web accessibility refers to the ability of people with disabilities to independently gather information, complete transactions, or communicate on the Internet. Most visually impaired Internet users rely on assistive technologies like screen readers or screen magnifiers to render sites perceivable and operable. However, these assistive technologies require that websites be built with accessibility in mind and optimized to interface with assistive technology, in order to convey information in an accurate and understandable manner.
Critical accessibility blockers can vary across industries. In e-commerce, problems include issues like missing form and button labels (thereby making forms or the “checkout” button invisible without context). Amazon, Best Buy and Target were found to be accessibility leaders in this space. Additionally, the study found:
- Eight out of ten news sites had significant accessibility issues.
- Seven out of ten blind persons reported being unable to access information and services through government websites, including Medicare’s site.
- Fewer than one in three websites have clear contact information or instructions for blind persons to seek help if they encounter accessibility issues, meaning many have low levels of success in reporting and solving these problems.
“A focus on accessibility needs to be a core part of the website design and development process,” continues Kumar. “Considering accessibility as early as the conception phase, and proactively building and testing sites for accessibility as they move towards production, is significantly more effective than remediating it later, helping organizations save significant time and resources while avoiding unnecessary customer grievances.”
To download the report, visit: https://accessibility.deque.com/nucleus-accessibility-research-2019