All posts tagged "advertising"
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Artificial Intelligence
The Metaverse is coming
to get you23 June 2023Data collected in VR can identify individuals with 90% accuracy, even when anonymised.
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US digital ads pass $100bn
9 May 2019U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100...
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Facebook offers untapped big data potential
19 July 2017With its incredible reach, marketers have gravitated to Facebook. BRADLEY ELLIOTT, director of Platinum Seed, digs...
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SA advertisers draft Social Media code
22 August 2018The South African marketing industry and consumers will soon benefit from a clear code of conduct...
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No rest for pillow maker after fake cure claim
9 November 2016Following a truthinadvertising.org (TINA.org) investigation, MyPillow has reached an agreement with California consumer protection officials to...
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Ad industry must change
2 August 2018There has long been a need for the advertising industry to modernise. Now digital transformation is...
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Africa News
Billion glances in Africa’s Game of Phones
5 September 2016A recent survey has revealed that Africans check their phones on average every five minutes, many...
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Companies must be data-first
14 September 2016Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is...
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When ads become dangerous
19 April 2016Over the past months, the BBC, the New York Times, and other major news and commercial...
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Data versus the economy
4 March 2016Economists are warning local business owners about tough times ahead. This usually leads to cuts in...
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Malware targets smartphones
17 February 2016According to Kaspersky Lab, the volume of spam e-mails in 2015 decreased to 55.28% of overall...