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Justin Timberlake wantsto be on your cell phone

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Sony Ericsson has announced a partnership with international singing star Justin Timberlake, starting with a sponsorship of his current tour, and extending into music and video downloads onto cell phones.

Sony Ericsson has announced a partnership with international singing star Justin Timberlake, starting with the current sponsorship of his European Future Sex/Love Show tour. The four month tour, which is taking place in more than 27 cities across the UK and Europe: wraps up in London on 8 July.

Justin Timberlake will then spearhead this year’s Sony Ericsson’s joint music campaign with Vodafone live! until October 2007.

“Justin Timberlake is a global showman: with every track, video and performance he brings a new style and sound to the world’s music fans.”” said Stephan Croix, Global Marketing Director at Sony Ericsson, in charge of the Vodafone relationship. “”We are thrilled with the partnership and to be sponsoring his live shows. We are looking forward to giving our consumers and Justin Timberlake fans a unique experience.””

Vodacom will have exclusive rights to a wide range of marketing promotions in all its markets, offering customers Vodafone live! music services on a range of Sony Ericsson Walkman, phones including the Sony Ericsson W200, W660i, and W880i, and the Vodacom exclusive V630i. The Sony Ericsson handsets use Vodacom’s 3G capabilities to deliver music and multimedia applications at high speed and quality.

Vodacom’s Vodafone live! customers will have exclusive access to a WAP site with four Justin Timberlake songs recorded live from his tour. They will then be able to stream these four tracks directly to their handsets. Later on in the year, fans will be able to download wallpapers, ringtones, and screen savers from Vodafone live! And there will be a unique remix of Justin’s Grammy award winning track, ‘Cry Me A River’, to download exclusive to Vodafone live! customers.

“”Music is something I keep with me at all times. I like the idea of being able to access my tunes at the touch of a button. Sony Ericsson is a strong brand and of course their Walkman phones are leading the way regarding music on the move. I look forward to working with them and to a successful partnership‚ revealed Justin Timberlake.

Artist manager Johnny Wright added: “”Sony Ericsson has been a great partner in bringing the 2007 FutureSex/LoveShow to Europe. We’re thrilled to have them on board and look forward to rolling out these campaigns with them””.

John Fleckenstein, Senior Vice President, International for Zomba Label Group, said: “”We’re thrilled to partner with Sony Ericsson on this campaign. Sony Ericsson not only understands, but highlights the balance between brand imagining and artistic credibility – something we are always sensitive to at Zomba Label Group (a division of Sony BMG). Like Justin’s, their brand is incredibly hot right now. The partnership enables us to tap directly into their cutting edge, music-loving consumer base in a credible and genuine way. It’s a perfect fit.””

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