Ster-Kinekor has unveiled a service to enable movie-goers to see what’s showing anywhere in South Africa on their cell phones.
Ster-Kinekor has unveiled a service to enable movie-goers to see what’s showing anywhere in South Africa on their cell phones. It is an extension of the service already available on the company’s web site and uses WAP (Wireless Application Protocol) technology to deliver programme information to consumers’ cell phones.
Fiaz Mohamed, CEO of Ster-Kinekor Theatres, says the service is being launched in two phases, the first of which became available at the end of May. “Film watchers will be able to create, view and update their profiles on the web site. They can also check cinema show times and view film synopses – all simply by using their mobile phones.””
The profile allows consumers to specify how they want Ster-Kinekor to communicate with them, amend contact and personal details, specify their preferred genres of films, and name the complexes they frequent. Movie-goers can also subscribe to moviemail in order to receive all the latest movie information and competitions in their inbox.
Movieclub members’ existing web site profiles will already be available via the new platform while non-members will need to create new profiles – either via their cellphones or on the web site. “”All they need is to have Internet access enabled and point their cell phone browser to www.sterkinekor.com. The rest is self-explanatory with the same functionality on the web site,”” says Mohamed.
Phase two of the project, which will enable film viewers to make their bookings using this service, is expected to go live in July. Currently, there are four ways for consumers to make their bookings:
* online (www.sterkinekor.com):
* via the contact centre (082 16789):
* at self-service terminals at cinemas:
* or at the box office.
“”It’s all part of our drive harness technology to enhance the movie-going experience, making it really convenient to find information about what’s showing, and book your seats,”” adds Mohamed.
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