Sony Ericsson launched its first Windows Mobile phone at the Mobile World Congress in Barcelona last week. The XPERIA X1 blends mobile Web communication and multimedia entertainment, with the marketing message that it meets consumer demand for a quality mobile experience for work and play.
Microsoft used the Mobile World Congress last week to announce the first appearance of Windows Mobile on a Sony Ericsson phone, the XPERIA X1.
The XPERIA X1
“People should be able to have phones that deliver what they need throughout the day and stay connected with today’s broad array of on-demand information and entertainment, no matter where they are,”” said Pieter Knook, senior vice president, Mobile Communications Business, Microsoft. “”Our shared vision with Sony Ericsson is to make the concept of ‘One Phone for Your Life’ a reality and finally give consumers the freedom of true mobility.””
The XPERIA X1 from Sony Ericsson lets users choose from a range of activities for work and play, backed by the familiarity of Microsoft Windows and extensive availability of Windows Mobile applications and services. To be introduced in the second half of 2008, XPERIA X1 is the first phone to realise the vision of XPERIA, a new Sony Ericsson sub-brand.
“”XPERIA is our promise to think foremost about user experience and to deliver on our goal of providing a true premium experience – anytime, anywhere, anything, with anyone,”” said Rikko Sakaguchi, head of Portfolio and Proposition at Sony Ericsson. “”By working with Microsoft on the XPERIA X1, we have been able to couple our excellence in creating compelling consumer propositions with the productivity capabilities of Windows Mobile. This will deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design.””
Sony Ericsson sold more than 100 million handsets in 2007 and succeeded lagely in sales of imaging and music-enabled devices, such as Cyber-shot and Walkman phones. In fiscal year 2007, Microsoft sold 11 million Windows Mobile licenses and expects to sell more than 20 million licenses in fiscal year 2008. With the addition of the XPERIA X1 from Sony Ericsson, four of the world’s top five makers of mobile phones will ship Windows Mobile devices in 2008.
“”The agreement between Microsoft and Sony Ericsson is undoubtedly a win- win for both companies,”” said Lars Vestergaard, research director, European Wireless and Mobile Communications at IDC. “”Marrying the power and ease of use of the Windows Mobile platform with the advanced consumer features Sony Ericsson is known for has the potential to reach the ‘sweet spot’ for mobile phones.””
The XPERIA X1 includes the following features:
· Arc slider with wide-pitch, easy-to-use QWERTY keyboard, 3-inch
clear wide VGA display and high-quality high-finish metal body
· Windows Mobile, HSDPA/HSUPA and Wi-Fi support
· XPERIA panels to navigate Web, multimedia and other applications with one finger
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