Gadget

Innovation at the entry-level, for Africa

What is it?

One of my all-time favourite phones is not a smartphone. It’s the Nokia 105, first launched in 2013, when it was a surprise sensation at Mobile World Congress in Barcelona. Amid all the cutting edge smartphones of the time, it charmed even the most hardened technology journalists at the event.

Since then, the 105 has been through four editions, each one increasing the appeal of the device, and in the process selling several hundred million units. Through every iteration, it has been seen as an ideal handset for use across the African continent, in settings where power supply may be scarce and where it is used in dusty or wet conditions. 

For this reason, the model refuses to go away, instead coming back better with every sequel. And now, with the 5th generation, its impact on this continent is formally recognised in its naming: Nokia 105 Africa Edition.

It has six features that ensure it will be another winner:

Less significantly but adding to the appeal, it offers a selection of 10 games, including the classic Snake. A built-in calendar and alarm clock, security codes to prevent unwanted access, vibrating alerts, and calculators add up to make this a powerhouse in one’s pocket.

Finally, it looks and feels good, with body colours either in charcoal or blue, and a compact shape moulded to feel comfortable in the hand. 

What does it cost?

Recommended retail price is R279.

Why should you care?

At this price, it makes a superb handset for use in inhospitable conditions, as well as for backup purposes if a smartphone is unlikely to last the length of a trip beyond power sources. Most importantly, it addresses the ongoing need among millions of consumers for a low-cost device with functionality that goes beyond calls and messages.

In the same way that smartphones have replaced the likes of cameras, GPS devices, sound systems, and the like, the Nokia 105 fills in for a watch, alarm clock, calculator, torch, and radio, among others.

“When it comes to feature phones, consumers are looking for longevity, reliability, and affordability,” says Shaun Durandt, general manager of HMD, South Africa. “Our Nokia 105 feature phone line has brought essential connectivity to many people around the world, with hundreds of millions of devices sold worldwide.”

Finally, the 105 proves that innovation is possible at the very entry level.

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* Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee. 

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