At last week’s IFA 2016 expo in Berlin, Alcatel launched the Shine Lite, a feature-rich smartphone aimed at tech-savvy young consumers.
Alcatel says it created the Shine Lite “to meet the needs of price-conscious twenty-somethings with an eye for style and a need for functionality that’s intuitive, secure and fun”. It includes a fingerprint scanner and front flash, in a budget-priced device.
“Our aim was to develop a high-end product without a high-end price, and we’ve done just that,” says Nicolas Zibell, General Manager of International Business and President of TCL Communication. “Shine Lite has flagship-product design and relevant features, tailored to meet the needs of our Gen Z consumers who look for a combination of style and substance, without a hefty price-tag.”
Alcatel provided the following information:
For young consumers who want to impress friends or make a statement in their first job, Shine Lite offers a sophisticated symmetrical design with 2.5D glass on both sides and stylish metal frame, while a fingerprint scanner on the back helps users to effortlessly access their phones.
Shine Lite comes with an exceptional 5-inch HD IPS display that provides vivid, true colour photos and graphics. The advanced technology offers enhanced security with a fingerprint scanner that unlocks users’ phones quickly and discreetly, and gives access to a private Safe-box, where users can store private photos, videos, music and documents. Users’ fingerprints can also be preprogrammed to launch up to five favourite apps directly from standby mode.
Offering a front flash, unusual at this price point, Shine Lite produces brightly lit selfies that can be easily accessed via a dedicated Selfie Album, where user can generate fun selfie videos called Face Show. A dual-tone flash for the 13 MP rear camera assures the most natural-looking, balanced light for photographs. Meanwhile, the Split Catcher app creates a multi-view collage, allowing users to capture the scene with both front and rear cameras.
Shine Lite is available in a range of colours – Pure White, Prime Black, Satin Gold, Gold Duo and Silver Duo – and offers affordable luxury in the smartphone market.