ComScore has reported that for the holiday season-to-date, nearly $32 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The final shopping weekend before Christmas reached $1.04 billion, ranking as the second heaviest weekend of online spending on record in the US.
comScore has reported holiday season retail e-commerce spendingnfor the first 48 days of the November – December 2011 holiday season. For thenholiday season-to-date, nearly $32 billion has been spent online, marking an15-percent increase versus the corresponding days last year. The most recentnweek (week ending Dec. 18), led by four individual days surpassing $1 billionnin sales, reached an all-time record of $6.3 billion in online retail spending,nup 14 percent from the corresponding week last year. The final shopping weekendnbefore Christmas reached $1.04 billion to rank as the second heaviest weekendnof online spending on record.
2011 Holiday Season To Date vs. Corresponding Days* in 2010nn Non-Travel (Retail) Spendingnn Excludes Auctions and Large Corporate Purchasesnn Total U.S. – Home & Work Locationsnn Source: comScore, Inc.
Millions ($)
2010
2011
Percent Change
November 1 – December 18
$27,814
$31,973
15%
Thanksgiving Day (Nov. 24)
$407
$479
18%
Black Friday (Nov. 25)
$648
$816
26%
Thanksgiving Weekend (Nov. 26-27)
$886
$1,031
16%
Cyber Monday (Nov. 28)
$1,028
$1,251
22%
Green Monday (Dec. 12)
$954
$1,133
19%
Free Shipping Day (Dec. 16)
$942
$1,072
14%
Week Ending Dec. 18
$5,499
$6,286
14%
*Correspondingndays based on corresponding shopping days (November 2 thru December 19, 2010)
“The final big week of online holiday shopping remained strongnthroughout, with four days surpassing $1 billion in sales and the secondnheaviest online shopping weekend on record,” said comScore chairman GiannFulgoni. “With only a few more days until Christmas, the preponderance ofnAmericans’ late season holiday shopping will shift to brick-and-mortar retail,nalthough the procrastinators among us will still be able to take advantage ofnexpedited shipping and buy online up to and including the day before ChristmasnEve with the guarantee of having their gifts delivered in time for the holiday.nIn total, we will see another $5 or $6 billion in e-commerce spending over thenremainder of December to finish off what has clearly been an outstanding seasonnfor online retailers.”
TennOnline Spending Days Top $1 Billion this Holiday Season
For the 2011 holiday season-to-date, ten individual days havensurpassed $1 billion in online retail sales. Cyber Monday (Nov. 28) currentlynranks as the heaviest online spending day of the season – and in history – atn$1.251 billion. Monday, December 5 ranks second at $1.178 billion, followed bynGreen Monday (Dec. 12) in third with $1.133 billion. Free Shipping Day (Friday,nDec. 16) ranks sixth at $1.072 billion.
Billion Dollar Spending Days for 2011 Holiday Seasonnn Non-Travel (Retail) Spendingnn Excludes Auctions and Large Corporate Purchasesnn Total U.S. – Home & Work Locationsnn Source: comScore, Inc.
Rank
Date
Spending in Millions ($)
1
Monday, Nov. 28 (Cyber Monday)
$1,251
2
Monday, Dec. 5
$1,178
3
Monday, Dec. 12 (Green Monday)
$1,133
4
Tuesday, Nov. 29
$1,116
5
Tuesday, Dec. 6
$1,107
6
Friday, Dec. 16 (Free Shipping Day)
$1,072
7
Tuesday, Dec. 13
$1,064
8
Wednesday, Nov. 30
$1,025
9
Thursday, Dec. 8
$1,024
10
Thursday, Dec. 15
$1,018
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