KFC has launched its Full Life game on Mxit that is based on a road trip where the player gets to make choices of where they want to go and what they want to do. Along the way players are rewarded for their participation in the form of content downloads, Mxit Moola or airtime.
With a local Mxit fanbase of 269 730, the KFC Mxit profile is one of the largest in South Africa. According to World Wide Worx 6,3-million South Africans are active on Mxit and it is used as a marketing tool by only one out of five large brands.
‚”The key to Mxit is keeping relevant with your fans and engaging them with content that resonates with them. Our Mxit fans are mainly the youth, so launching a game was a natural next step,‚” says David Timm, Chief Marketing Officer at KFC. ‚”When we think youth we think a fun, full life filled with adventure, so we used that as the premise of our game.‚”
The game is called Full Life, and is based on a road trip where the player gets to make choices of where they want to go and what they want to do. Along the way players are rewarded for their participation in the form of content downloads, Mxit Moola or airtime. There are 5 adventures the players can enjoy and on completing each adventure the player stands a chance to win the grand prize which is an adventure day to the value of R30,000 for them self and 3 friends.
The game is available until the end of October and can be downloaded at http://mxitapp.com/kfc/signup.
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