mig33 has announced that its members purchased more than 40 million virtual gifts in 2010, with sales more than doubling in several countries during the year’s final six months.
Overall, virtual gift sales at mig33 grew sharply over the course of the year. During Q1, sales averaged just over 2 million per month: by Q4, that figure had grown to well over 4 million
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mig33 is modeled on East Asian social networking services such as Japan’s GREE and China’s Tencent QQ, valued at USD$2.5 billion and $43 billion, respectively. However, mig33 differentiates itself by bringing mobile community and entertainment to billions of consumers residing in the emerging, mobile-first markets of Indonesia, India, South Africa, and many others.
‚Virtual gifts were a focal point of mig33’s development efforts around social entertainment in 2010, and our efforts there were well-rewarded,‚ said CEO Steven Goh. ‚We continue to customize our offerings, developing to local cultures and tastes, and view gifts as one part of a whole network of entertainment and communications services. Those are the things that set mig33 apart as we seek to become the QQ for the rest of the mobile-first world.‚
The world’s bestselling virtual gifts include the ‚Big Hug‚ ‚Kiss,‚ and ‚Best Friend‚ items.