According to a recent report from Strategy Analytics, worldwide sales of smart TVs reached 157 million units in 2018, representing 67% of all TVs sold during the year. The latest research found that more than one
Roku TV captured 4% of global TV sales in 2018 but its stronghold is in North America where nearly one in every four smart TVs sold last year was powered by Roku. Customized versions of the Android OS (AOSP) that do not combine access to Google’s Play Store are used by many Chinese TV makers for their domestic smart TV offering and account for a significant share of non-proprietary smart TV operating systems.
David Watkins, Director at Strategy Analytics and the report’s author, said: “Despite the
David Mercer, Principal Analyst at Strategy Analytics, said: “Smart TVs have come a long way since the early part of the decade. Clunky web browsers have given way to sophisticated streaming platforms and intelligent content recommendation engines. Operating system fragmentation has plagued the market over the years but there are signs that the industry is beginning to consolidate around a handful of platforms. Tizen remains the single largest Smart TV OS globally by sales followed by LG’s WebOS. However, Google’s Android TV and Roku TV in North America have made strong gains in recent years by building on their partnerships with second and third tier TV makers. Samsung will