TikTok, the leading destination for short-form mobile video, has launched a #AllTheDifference challenge in collaboration with the World Economic Forum, to promote inclusion and diversity while leaders of state and business meet in Davos to discuss inclusive societies.
The challenge started on 21 January and will end on 27 January, so TikTok users in 75+ global markets, including South Africa, are invited to celebrate inclusion and diversity by joining the #AllTheDifference challenge. An “I say” sticker will be available to help TikTok users express themselves bravely and creatively.
As a platform to inspire creativity and bring joy, TikTok hopes to celebrate the differences that make up its diverse community, why their voices need to be heard and the efforts they have made to make the world a more tolerant place.
Lawyer, activist, and model Thando Hopa has joined the challenge by posting a video using the “I Say” sticker, to highlight how being unique is larger than life and future-proof.
Popular TikTok creators, @kelly_kikx and @aaron_perry, have also joined the challenge to showcase what being unique and defying the odds means to them. Take a look:
Follow World Economic Forum on TikTok and show us how your stories make #AllTheDifference.