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Think like a hacker

Ethical hackers play a key role in keeping a company secure.

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Relevant cybersecurity isn’t perpetuated exclusively through investment and systems; it is reliant on people and their understanding of the cyber threat. 

A leading ethical technology hacker in Europe, Jamie Woodruff, gained access to a well-known financial institution by simply posing as a pizza delivery man. He was quoted as saying that it is the mistakes that people make that are the true threat to the business. That said, it is people like Woodruff who can provide the organisation with the insight required to pre-empt attacks, find hidden loopholes and educate employees. 

These ethical hackers know how to play the game of cybersecurity thrones. They understand the methodologies and the mindsets of those who make a living from penetrating business defences unlawfully and use this understanding to reshape security infrastructure and investment.

“The role of the ethical hacker has evolved considerably over the past few years,” says Karien Bornheim, CEO of Footprint Africa Business Solutions (FABS). “In the past, they would be hired by organisations to ensure that their security was capable of withstanding a concerted attack and, in some cases, find out if they had already been breached. Many organisations only discover that they’ve had a breach years after it has taken place. Today, the ethical hacker has added to their arsenal – their skills have evolved and so have the methods they use. Not only are they penetrating the front lines of defence, they are also launching attacks from the inside of the organisation.”

There has been a subtle shift from the slide in and out pen testing of the past when ethical hackers would attack organisations over a period of a few days or weeks. Now, many undertake long-term undercover assignments that embed them into the company. These are the ethical hackers that become part of the culture so they can identify the insider threats that are affecting the organisation, and even identify the source of ongoing security challenges. Many ethical hacker training courses specialise in undercover training into very specific technology skill sets that allow them to find the bigger threats to the organisation, particularly those perpetrated by employees.

The insider threat is a very real problem. According to CA’s Insider Threat 2018 Report, 90% of organisations feel that they are vulnerable to an insider attack, 53% have had confirmed insider attacks, and 27% have seen an increase in frequency. This has sparked significant internal investment into insider threat programmes that focus on deterrence, forensics and user behaviour monitoring.

“Ethical hackers are capable of immersing themselves into the culture of the business. They use this to detect behaviour that could potentially indicate if someone is an insider threat,” says Bornheim. “Their skills allow them to find digital proof of misdeeds and rapidly detect certain system issues or behaviours. Those who take on these roles can spend months or even years at an organisation protecting it both from within and without.”

That said, in spite of their security expertise and experience, many organisations remain reluctant to hire external ethical hackers and grant them access to their information. It’s an understandable concern. Many ethical hackers have moved from the so-called black hat (criminal) side of hacking to the white hat (legal) side and bring with them a suitcase of smart skills that few companies want to see thrown at their cybersecurity walls. However, this discomfort is the precise reason why the business should be paying attention and the bill.

“These individuals do command high salaries but what they offer the organisation in terms of reputational and cost-saving benefits, cannot be understated,” says Bornheim. “Should they discover a bug, a loophole, an existing piece of dangerous code, or any other threat to the company, they can save it millions.”

The average cost to the company, according to IBM’s study – Costs of Data Breaches Increase Expenses for Businesses, is around $US3.86 million for a data breach.  This cost has risen since 2016 by 6.4% and will likely increase again over the next 12-24 months. Any company facing that reckoning at the end of a cybersecurity hack from a black hat will suddenly see the bill that comes from a certified white hat like a missed opportunity.

“Certified ethical hackers operate under very strict ethical controls,” concludes Bornheim. “They report any issues or information they find and help the organisation to put more stringent or relevant controls in place. The ethical hacker is ultimately a weapon, one that can be safely wielded by the untrained to defend the organisation against future attacks, to rebuild systems and security platforms, and to uncover insider threats. Their role is as critical to the development of a robust cybersecurity stance as the software, solutions and training that are embedded into the human, machine, server, and system.”

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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