Machine learning is going to alter our world, improving healthcare, the manufacturing industry and assisting in the prediction of supply and demand levels across various industries, writes RESHAAD SHA, Chief Strategy Officer and Executive Director at DFA.
For those who are into science fiction, the term ‘machine learning’ immediately conjures up images of computers taking over the world, either to send murderous terminators from the future to our present or to place us all inside the Matrix as living power batteries.
Fortunately, the truth about machine learning is not only far more prosaic, but also much more promising for the future of the human race. Basically, machine learning uses algorithms that iteratively learn from data, meaning that it enables computers to find hidden insights without being explicitly programmed where to look. The iterative aspect is especially important, as it means that as the computer is exposed to new data, it is able to independently adapt.
The process of machine learning is similar to that of data mining, in that both systems search through data to look for patterns. However, where data mining extracts information for human comprehension, machine learning uses it to detect patterns in data and to adjust its program actions accordingly. Incredibly, it’s a science that is not new; it is one that was, in fact, predicted nearly 70 years ago by Alan Turing, widely considered the father of theoretical computer science and artificial intelligence. He suggested that by 2000, computers would be able to ‘think’.
Turing was clearly not far off as the world is already seeing machine learning being put into practice across a range of sectors, and all of these vertical markets are benefiting enormously from the application of this technology. Some of the benefits are outlined below, but these are merely scratching the surface of where we might eventually go with this ground-breaking technology.
For starters, it is applicable to healthcare, as machine learning algorithms can process more information and spot more patterns than humans can, by several orders of magnitude. This means they are more likely to pick up individual health issues, and do so more rapidly and effectively than a human diagnosis could. Machine learning can also be used to understand risk factors for disease in large populations.
In customer-facing businesses, it is also enabling marketing personalisation. The more that a company understands about its customers, the better it can serve them, and machine learning algorithms are providing the kind of intimate picture of a customer that enables such personalisation to take place.
Perhaps the most obvious use of machine learning is its use in online search engines, where the engine uses this technology and watches how you respond to search results, learning from these and ensuring it delivers better results in the future.
Of all the uses for machine learning, one of the most exciting ones – particularly for those of us old enough to remember ‘Knight Rider’ and his self-driving Trans Am – is in the various types of smart cars now being developed. A recent IBM survey of top auto executives saw some 74% of these stating they expected there would be smart cars on the roads by 2025.
These vehicles will not only integrate into the Internet of Things (IoT), but also learn about their owners and their environment. A smart car might adjust the internal settings automatically, based on the driver, report and even fix problems itself, will certainly be able to drive itself, and will offer real time advice about traffic and road conditions.In extreme cases the vehicle may even take evasive action to avoid a potential collision.
A good example of such smart cars is the Tesla models fitted with the company’s version 7.0 Autopilot system. Tesla’s Autopilot system makes use of machine-learning techniques that are continuously learning from human actions. Over the past year or so, this system has quietly been monitoring drivers as they drive various routes. The more often the car drives on a particular route, the more the machine learns how the human approaches, for example, a particular corner.
The idea, according to Tesla, is for the vehicles featuring Autopilot to be self-driving capable from the moment legislation catches up to the technology. And because it requires only simple software updates to stay relevant, users who purchased a vehicle a year ago will still be capable of utilising this feature when it becomes legal.
Let the machine drive
Naturally, machine learning lies at the very core of this long-awaited self-driving car revolution, which is clearly one of its most advanced and complex applications. Self-driving vehicles, after all, need to not only be able to ‘understand’ the rules of driving and how to actually drive, but must also be able to monitor the movements and signals of other cars and infrastructure, as well as being capable of learning to negotiate exceptions and make split-second decisions.
It should be obvious then that driverless cars will require an immense amount of data gathering and analysis; they will also need to connect to cloud-based traffic and navigation services, and will draw on leading technologies in sensors, displays, on-board and off-board computing, in-vehicle operating systems, wireless and in-vehicle data communication, analytics, speech recognition and content management. All of this leads to considerable benefits and opportunities: reduced accident rates, increased productivity, improved traffic flow, lowered emissions and much more.
The question is, how are cars expected to access all this data? After all, we are talking about information transmitted not only from other vehicles, but potentially from traffic lights, nearby buildings and rail crossings, not to mention GPS signals and even pedestrians’ phones, just to name a few.
It is here that the IoT will become a crucial platform, as it will be IoT-enabled sensors that are used to transmit most of this data to and from the automated vehicle. This, in turn, means that the network that these objects and sensors connect to will have to be cost efficient, ubiquitous and reliable.
But is South Africa – a country renowned for high data costs and ongoing struggles with connectivity – going to be in a position any time soon to have the kind of network necessary to facilitate self-driving cars?
The good news is yes. In fact, in all likelihood, SA will have an effective IoT network long before the first local cars start driving themselves, thanks to SqwidNet, a wholly-owned subsidiary of Dark Fibre Africa (DFA), which is also the licensed Sigfox operator for SA. Sigfox has a global network that spans 29 countries and is specifically designed to deliver IoT connectivity.
The company also has access to a wide range of IoT-based solutions, many of which have already been deployed in cities around the world. This means that not only will we have the network to enable future smart everything, but also a range of other solutions that will already have been tried and tested in other environments. In other words, by the time of their deployment, the new technology kinks will already have been worked out.
There is no doubt that we are on the cusp of another technological revolution, one which is going to make everyone’s lives easier and more connected. The IoT and machine learning look set to fundamentally alter the way our world works – in a manner that is exactly the opposite of a killer robot from the future.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.